Marketing Manager F&B

About the Role

THA by Armonia is seeking a Marketing Manager F&B to lead marketing efforts for a growing café brand across Saudi Arabia. This full-time role, based in Riyadh, requires a strategic and results-driven individual with 2-5 years of experience. The Marketing Manager will be responsible for enhancing brand awareness, driving customer engagement, increasing footfall, and contributing to sales growth within the Saudi market.

Key Responsibilities

• Develop and implement an annual marketing strategy aligned with business objectives, including monthly and quarterly plans.
• Strengthen brand positioning, identity, and awareness in the Saudi market, identifying opportunities for customer acquisition and loyalty.
• Monitor competitors, consumer trends, and market opportunities, ensuring brand consistency across all channels.
• Manage the brand's presence across Instagram, TikTok, Snapchat, Google, and other relevant digital platforms.
• Develop content strategies and monthly content calendars, coordinating photography, videography, and creative production.
• Plan and manage paid digital advertising campaigns, tracking performance, engagement, audience growth, and campaign effectiveness.
• Plan and deliver seasonal campaigns, product launches, promotions, and events, including initiatives for key Saudi occasions.
• Coordinate influencer collaborations, brand partnerships, and local activations to drive store visits and repeat purchases.
• Identify and collaborate with Saudi influencers, content creators, and media partners, managing campaigns from planning to evaluation.
• Develop and manage marketing budgets efficiently, tracking campaign performance and return on investment.
• Monitor KPIs such as reach, engagement, customer acquisition, footfall, and sales impact, preparing monthly reports with insights.
• Align marketing activities with business priorities in coordination with operations and management.
• Coordinate with designers, photographers, agencies, and external suppliers.
• Support new branch openings, product launches, and expansion plans.

Required Qualifications and Experience

• Essential: 4-5 years of proven experience in marketing, brand management, digital marketing, or a related role.
• Essential: Strong track record of developing and delivering marketing strategies.
• Essential: Proven experience managing social media platforms and paid digital campaigns.
• Essential: Excellent understanding of Saudi consumer behavior, culture, and market trends.
• Essential: Experience in influencer marketing, content creation, and campaign management.
• Essential: Strong analytical skills, with the ability to measure and improve performance.
• Essential: Excellent communication, organizational, and project management skills.
• Essential: Ability to work independently, take initiative, and manage multiple projects simultaneously.

Preferred Skills and Experience

• Experience in cafés, restaurants, hospitality, or the F&B sector.
• Experience with lifestyle or consumer-facing brands.
• Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, and analytics tools.
• Experience coordinating creative agencies and content production teams.