Creative Copywriter

About Laverne Group

Laverne Group is a prominent retail organization operating across the beauty, cosmetics, and fashion sectors. The Group encompasses five distinct brands, each with its own identity and market positioning, while benefiting from a shared organizational structure and centralized capabilities. This multi-brand model combines brand independence with organizational integration, fostering a dynamic environment where various businesses, teams, and functions collaborate under a unified structure.

The Role of Creative Copywriter

Laverne Group is seeking a Creative Copywriter to join its team in Riyadh, Saudi Arabia. This full-time role requires hands-on experience in developing advertising concepts and writing persuasive promotional scripts for influencers, celebrities, and public figures. The ideal candidate will possess a strong creative mindset and the ability to translate product features, brand messages, and campaign objectives into compelling advertising content that is authentic to each influencer's style and audience.

Key Responsibilities

• Develop creative advertising concepts, campaign ideas, and promotional angles for the company's brands and products.
• Write engaging advertising scripts and promotional talking points for influencers, celebrities, and public figures.
• Create attention-grabbing hooks, persuasive product messaging, storytelling angles, and effective calls to action (CTAs).
• Translate product features and benefits into compelling, conversational scripts that drive audience engagement and purchase intent.
• Customize scripts based on each influencer's personality, audience demographics, communication style, and social media platform.
• Develop advertising content for product launches, promotional campaigns, seasonal offers, and sponsored collaborations.
• Write creative scripts for short-form video advertisements, reels, and other digital advertising formats.
• Research products, target audiences, competitors, and market trends to develop relevant and impactful advertising messages.
• Review and refine content to ensure alignment with brand identity, campaign objectives, and marketing guidelines.
• Collaborate with the marketing and influencer teams to ensure the effective execution of advertising concepts and campaigns.

Qualifications and Experience

• 2-5 years of experience in creative copywriting, specifically with developing advertising concepts and promotional scripts.
• Demonstrated ability to write persuasive content for influencers, celebrities, and public figures.
• Strong creative mindset with the capacity to transform product information into engaging advertising content.
• Ability to adapt writing style to suit various influencer personalities and audience demographics.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, within a dynamic multi-brand retail group. The role involves collaboration with marketing and influencer teams to achieve campaign objectives.