Director of Performance Marketing📣 Job Ad

About The Red Palace

The Red Palace, a landmark in Riyadh, has been reimagined as an ultra-luxury boutique hotel, symbolizing Saudi Arabia’s heritage. Originally built in 1943, this historic Palace blends timeless elegance with contemporary sophistication. It offers an exclusive glimpse into the Kingdom’s past through meticulously restored architecture, curated cultural experiences, and unparalleled service. Every detail honors its legacy while delivering a modern interpretation of luxury, inviting guests into a world where tradition and innovation seamlessly come together.

Role Overview

Boutique Group is seeking a Director of Performance Marketing for The Red Palace in Riyadh. This full-time role requires 5-10 years of experience and is responsible for leading all digital marketing initiatives. The Director will drive brand awareness, qualified traffic, lead generation, and revenue growth across digital channels, ensuring The Red Palace’s digital presence is innovative, data-driven, and aligned with Boutique Group’s luxury positioning.

Key Responsibilities

• Develop and oversee The Red Palace’s comprehensive performance marketing strategy, aligned with Boutique Group’s brand and commercial objectives.
• Lead all digital performance channels, including paid search, display, social media, metasearch, programmatic, and retargeting campaigns to maximize awareness, engagement, and conversion.
• Strengthen The Red Palace’s digital identity through compelling storytelling that integrates Saudi heritage, artistry, and modern elegance.
• Oversee the digital pre-opening roadmap in collaboration with Group Marketing and Commercial teams, ensuring seamless execution and impactful launch campaigns.
• Control Rate Parity.
• Define and maintain the brand’s digital tone of voice, content calendar, and creative direction.
• Lead production of high-quality digital assets including video, photography, and immersive digital experiences.
• Manage collaborations with creative agencies to ensure digital content meets high standards of visual and editorial excellence.
• Establish performance dashboards to monitor KPIs, including traffic, engagement, lead generation, conversion rates, and ROI.
• Drive SEO/SEM, paid media, and programmatic campaigns for maximum visibility, acquisition, and revenue impact.
• Collaborate with Revenue and Distribution teams to optimize digital spend, booking flows, and channel performance.
• Lead CRM strategy, audience segmentation, and targeted campaigns to support pre-opening and ongoing engagement.
• Design and optimize digital guest journeys to enhance the user experience from awareness to booking.
• Support the implementation of Boutique Group’s digital loyalty and guest engagement programs.
• Work closely with Group Marketing, Communications, Commercial, and Revenue teams to ensure campaigns are cohesive and aligned with business priorities.
• Oversee digital marketing budgets to ensure optimal ROI and resource allocation.
• Mentor and guide team members, fostering a high-performance, results-driven culture.
• Act as The Red Palace’s digital ambassador, representing the brand at industry events and forums.
• Champion innovative technologies and best practices that enhance guest engagement and elevate storytelling.

Performance Metrics

The effectiveness of this role will be measured against key performance indicators, including:

• Growth in website traffic and quality of audience.
• Lead generation and conversion metrics.
• Campaign ROI and cost efficiency.
• Engagement rates across digital channels.
• Email marketing performance (open and click-through rates).
• SEO ranking improvements and search visibility.

Candidate Requirements

Candidates should meet the following requirements:

• 5–8 years of progressive experience in digital marketing, with significant exposure to performance marketing at a senior level.
• Proven expertise managing paid media, SEO/SEM, social media, programmatic campaigns, and marketing automation platforms.
• Experience with CRM systems, analytics platforms, and data-driven decision-making.

Application Process

Interested candidates are invited to apply, demonstrating their experience and qualifications for this role.