Marketing Executive Cityscape West role📣 Job Ad

About Tahaluf and the Marketing Executive Role

Tahaluf is Saudi Arabia's largest B2B live and on-demand events organiser, operating as a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). The company is seeking a Marketing Executive for the Cityscape West event. This contract role is based in Riyadh, Saudi Arabia, and offers an opportunity to contribute to large-scale events within a collaborative and supportive environment.

Campaign Planning and Execution

The Marketing Executive will be responsible for the planning, management, and execution of marketing campaigns for Cityscape West. Key duties include:

• Collaborating with marketing managers and content executives to deliver outbound marketing campaigns and event websites aligned with strategic objectives.
• Developing operational implementation plans, including Gantt charts, Time & Action Plans, Content Calendars, and Budget Trackers, ensuring adherence to deadlines.
• Establishing and maintaining tracking mechanisms as per Informa guidelines to attribute campaign performance to specific channels and activities.
• Cultivating relationships with media, association, industry partners, and social media influencers, and securing contra agreements.
• Managing external suppliers, raising purchase orders, and maintaining budget trackers.
• Developing website content in collaboration with CRO and digital marketers to maximise relevant traffic and conversion.
• Creating marketing collateral (email, print, digital) according to the marketing plan and developing content calendars across designated channels.
• Maintaining active social media channels to maximise engagement and conversion.
• Identifying target audiences and key segments, and sending timely, relevant communications through various channels.
• Building, maintaining, and optimising product websites, ensuring all marketing collateral adheres to brand guidelines and Informa standards.

Performance Monitoring and Marketing Innovation

This role involves continuous monitoring of campaign performance and the introduction of innovative marketing approaches. Responsibilities include:

• Monitoring campaign performance and producing timely reports, sharing insights with the marketing manager to drive revenue and identify new opportunities.
• Analysing trends over time to build more effective campaigns and working with data & insights specialists to capture relevant data.
• Ensuring adherence to data governance and data management policies with internal teams.
• Providing pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI, utilising campaign analytics dashboards daily.
• Contributing to a culture of testing and metrics-driven decision making within the team.
• Monitoring and sharing new trends and techniques in both consumer and B2B marketing.
• Introducing new channels or techniques appropriate for the industry or campaign, and monitoring their performance.

Qualifications and Required Experience

Candidates for this position should possess:

• 0-1 years of experience in a relevant marketing role.
• Demonstrated ability in planning, campaign management, and marketing execution.
• Proficiency in using analytical tools to monitor campaign performance and derive insights.
• Strong organisational skills, including the ability to manage deadlines and budgets.
• Experience in developing content calendars and managing social media channels.

Contract Details and Company Culture

This is a freelance, temporary position for a duration of 5 months. Tahaluf fosters a culture of collaboration, creativity, and continuous development, encouraging team members to push boundaries. The company is committed to diversity and inclusion, welcoming applicants from all backgrounds and circumstances, and provides a disability-friendly environment. Support and adjustments are available for participation in interview or selection processes.

Application Information

Qualified candidates are encouraged to apply for this Marketing Executive role in Riyadh, Saudi Arabia.