Marketing Manager

Join our Team
We are now looking for a Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific CU/accounts. The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth.

What you will do:

• Analyze the account from market, customers and competitors’ perspectives.
• Develop effective account strategy and plan for specific accounts per CU to accelerate adoption.
• Contribute to the high-performance marketing culture.
• Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning.
• Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following-up on marketing campaigns around the customer journey driving collaboration between sales and marketing.
• Provide input on CU marketing content needs to global point of contact.
• Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans.
• Drive lead generation with specific accounts/CUs.
• Measure activation success and analyze needed changes.
• Build strong relationships with customer and account counterparts in order to engage early on in the sales journey and create the need for the customer.
• Help to position Ericsson as a market leader and stimulate market growth.

The skills you bring:

• Account marketing knowledge & skills.
• Market insight and analysis.
• Business Acumen.
• Customer insight.
• Speaking and presentation skills.
• Relationship building.
• Demand generation skills.
• Negotiations and value argumentation skills (customer/brand/portfolio).
• Analytical & problem-solving skills.
• Value Creation Knowledge.
• Project management.
• Domain knowledge (industry/portfolio).
• Communications skills (verbal/written).
• Presentation skills.

Preferred Qualifications & Experience Requirements:

• Customer knowledge.
• University degree in Business, Marketing, Communications or equivalent training/experience.
• 7+ years of relevant experience.
• Experience working in a dynamic and fast-moving environment.
• Understanding of digital communications.

Why join Ericsson?
At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

About the Role:
We are seeking an experienced and results-driven Marketing Manager to lead our marketing initiatives in Riyadh. The ideal candidate will be responsible for developing and executing strategic marketing plans to increase brand awareness, drive customer engagement, and boost revenue growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Manage digital marketing campaigns including SEO, SEM, email marketing, and social media.
• Conduct market research to identify trends and customer preferences.
• Oversee branding, advertising, and promotional activities.
• Collaborate with sales, product, and creative teams to ensure consistent messaging.
• Analyze campaign performance and prepare regular reports for senior management.
• Manage the marketing budget and ensure optimal ROI.
• Build strong relationships with media, vendors, and industry influencers.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5+ years of proven experience in a marketing management role.
• Strong knowledge of digital marketing tools and analytics platforms.
• Excellent communication, leadership, and organizational skills.
• Fluency in English; Arabic is a plus.
• Knowledge of the Saudi market and cultural landscape is highly preferred.

About the Role
Join BAAN Holding, a leader in the hospitality and entertainment sectors, as our Marketing Manager. In this pivotal role, you will spearhead our marketing efforts, ensuring strategic alignment with the company's vision and enhancing our brand visibility.

Key Responsibilities:

• Develop marketing strategies specific to the hospitality sector
• Align initiatives with the parent brand’s strategic goals
• Analyze market research to understand customer preferences
• Plan and execute marketing campaigns and promotional events
• Manage digital marketing efforts, including SEO and email campaigns
• Analyze financial reports to identify growth opportunities
• Manage marketing budgets for effective resource allocation
• Collaborate with internal teams and external agencies for cohesive strategies

Qualifications:

• Bachelor’s degree in Marketing, Hospitality Management, or related field (Master’s preferred)
• 57 years of experience in marketing management within hospitality
• Strong analytical and leadership skills
• Excellent communication and project management abilities

We look forward to your application!