Senior Brand Manager

About the Role

Futu Holdings is expanding its investment platform, moomoo, into the Saudi Arabian market. This full-time role for a Senior Brand Manager is based in Riyadh, Saudi Arabia, and focuses on establishing moomoo's brand identity within one of the world's fastest-growing capital markets, supported by Vision 2030's goal to increase Saudi retail investor participation.

The Senior Brand Manager will serve as moomoo's brand architect in Saudi Arabia, responsible for positioning, narrative, visual identity, and cultural credibility to build investor trust and drive business results. The role requires balancing long-term brand building with commercial growth objectives.

Key Responsibilities

• Define moomoo's brand positioning in the Saudi market, including target audience, values, and relevance to Saudi investors.
• Develop an understanding of Saudi retail investors, including their financial aspirations, media habits, trust signals, and cultural reference points.
• Translate product strengths into a locally resonant brand promise in both Arabic and English.
• Partner with Growth, Product, and Business Development teams to align brand strategy with user acquisition, activation, and retention goals.
• Set and manage brand KPIs (awareness, recall, share of voice, brand equity) alongside commercial KPIs.
• Establish and govern moomoo's Saudi brand identity system, including tone of voice, visual standards, and content principles in Arabic and English.
• Ensure brand consistency across all touchpoints, including the app, social media, OOH, PR, partnerships, events, and customer communications.
• Lead integrated brand campaigns with an editorial and aesthetic perspective.
• Commission and direct creative output (copy, design, video), ensuring quality and alignment.
• Oversee localization of global campaigns to ensure cultural authenticity.
• Understand the psychology of Saudi retail investors, including first-time investors, young professionals, and active traders.
• Translate complex financial products into accessible brand narratives.
• Ensure all brand communications adhere to Islamic finance principles and CMA regulatory requirements.
• Collaborate with regional and global teams in Singapore, Hong Kong, and China, bridging local market insights with global brand direction.
• Manage external agencies, creative partners, and media vendors.
• Build and lead the local brand team as the Saudi operation expands.

Qualifications and Experience

• 5-10 years of experience in brand management or a related field.
• Demonstrated ability to balance long-term brand development with the urgency to meet quarterly targets.
• Experience in defining brand positioning, narrative, visual identity, and cultural credibility.
• Understanding of the user experience from account opening to investment decisions is preferred.

Required Skills

• Strong analytical skills to identify areas where brand investment yields commercial leverage.
• Ability to navigate a fast-moving, iterative decision-making culture with responsive communication and short feedback loops.
• Proficiency in both Arabic and English for brand communication and asset management.
• Leadership skills to build and manage a local brand team.

Work Environment

This role operates within a dynamic environment typical of Chinese internet companies, characterized by high execution velocity. The position requires close collaboration with international teams across Singapore, Hong Kong, and China.