Senior Copywriter English

About the Role

Publicis Groupe Middle East is seeking a Senior Copywriter English to join their team in Riyadh, Saudi Arabia. This full-time position involves creating compelling concepts and copy for advertising campaigns, working collaboratively within a creative team. The role requires a hands-on copywriter with natural storytelling ability and experience in an agency environment, specifically crafting conceptually driven campaigns for global brands.

Key Responsibilities

• Develop creative concepts for marketing materials and campaigns in partnership with an Art Director.
• Write, proofread, and edit content, including copy and product descriptions.
• Ensure consistency of prepared content across all communication pieces.
• Handle projects from concept to final execution, while mentoring junior copywriters.
• Present and rationalize creative work effectively to clients.
• Take briefs, craft succinct and effective copy, write and format copydecks, and interpret brand tone of voice and language.
• Develop and execute strategically sound creative for cross-channel initiatives.
• Conceptualize and write various content types, from white paper ideas and scripts to in-store signage and social media.
• Research competitors and the industry to provide insights into trends and creative foresight.
• Partner with creatives to ensure ideas, copy, and design form a cohesive story.

Core Duties

• Partner with creative leaders to proactively contribute actionable and thought-provoking ideas.
• Manage multiple projects, prioritize tasks, and meet deadlines.
• Investigate industry best practices and new possibilities.
• Participate regularly in opportunity briefs to consistently develop creative abilities.

Required Skills and Experience

• 4-6 years of experience in a relevant role.
• Experience working in an agency environment.
• Proven ability to create conceptually driven campaigns and craft copy in English.
• Experience in client interaction and presenting work.
• Strong understanding of all channels within the 1:1 marketing space.
• Understanding of data intelligence to address communication challenges.
• Ability to make conceptual and strategic decisions across diverse clients and industries.
• Active listening skills to understand client and internal feedback.
• Commitment to producing communications with high standards of accuracy and quality control.
• Ability to deliver fresh ideas and personality while adhering to existing brand voice and tone.

Work Environment

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia, offering an opportunity to work with global brands within a dynamic agency setting.