Specialist Copywriting

About the Role

Almosafer is seeking a Specialist Copywriter to join its team in Riyadh, Saudi Arabia. This full-time role involves developing compelling Arabic copy across various brand touchpoints, ensuring all content is on-brand, culturally relevant, and designed for conversion. The Specialist Copywriter will be responsible for the final quality approval of all Arabic content.

Key Responsibilities

• Write original Arabic copy for websites, applications, newsletters, brochures, social media, and paid campaigns.
• Develop travel packages, itineraries, and promotional materials aimed at inspiring and converting customers.
• Create CRM content, including email, push notifications, SMS, and in-app messages, tailored to specific audience segments and lifecycle stages.
• Produce UX/UI content such as microcopy, onboarding flows, error states, calls-to-action (CTAs), and product screens, collaborating closely with product and design teams.
• Utilize AI tools for ideation, drafting, and versioning, while testing and refining AI-generated content to meet brand, cultural, and quality standards.
• Plan and execute copy A/B tests across digital channels, using performance data to enhance messaging effectiveness.
• Serve as the final approval point for all Arabic content, reviewing and signing off on work from internal writers, agencies, and freelancers.
• Maintain consistent brand voice and tone across all platforms for Discover Saudi and Mawasim.
• Write clear and concise copy for infographics, flyers, and other brand collateral.
• Act as a primary contact across marketing, product, CRM, business, and creative teams, translating briefs into effective messaging and communicating clearly in both Arabic and English.

Required Qualifications and Experience

• Bachelor's degree in Journalism, Media, Communications, Arabic Literature, or a related field.
• At least 5-10 years of copywriting experience, preferably within a creative or digital agency or a similar fast-paced environment.
• Demonstrated experience in writing for digital marketing, including social media, CRM, paid, and owned channels.
• Practical experience with AI content tools and a defined process for testing and quality-checking their output.
• Familiarity with UX writing principles and content design for digital products.
• Proven track record as a final approver or senior sign-off on content.

Skills and Competencies

• Excellent writing, editing, and proofreading skills in Arabic, with strong attention to detail and cultural nuance.
• Fluency in spoken and written English, with the ability to present ideas, take briefs, and provide feedback across departments and stakeholders.
• Deep understanding of Saudi culture and regional dialects.
• Working knowledge of CMS, SEM, CRM, and social media platforms.
• Creative and strategic thinking, supported by a portfolio of successful campaigns.
• Strong organizational and time management skills, with the capacity to manage multiple projects concurrently.
• Flexibility to accommodate occasional urgent requests outside standard working hours during peak periods, such as the summer season and major campaigns.
• Strong sense of ownership and accountability, capable of managing projects from brief to launch.
• Ability to perform effectively under pressure, meet tight deadlines, and deliver high-quality work within short turnaround times.

Work Environment at Almosafer

At Almosafer, teams operate with purpose, clarity, and a commitment to quality. Employees contribute to building platforms, supporting travelers, and shaping strategy. The company values accountability, trust, and collaboration, providing a structure that enables meaningful contributions from the outset. Almosafer offers a purpose-led workplace, opportunities for ongoing learning and development, recognition for achievements, and a community built on trust and shared momentum.