Assistant Director of Sales (Saudi National Only)

About Faena The Red Sea

The FAENA Movement is recognized for its integration of art, culture, and community, drawing from traditions and imaginative design to offer authentic hospitality and transformative experiences. Expanding into the Kingdom of Saudi Arabia, Faena The Red Sea represents a new development focused on visionary concepts and exceptional execution. This establishment aims to create a distinctive destination within the region.

The Role: Assistant Director of Sales

The Assistant Director of Sales is a full-time position based in Saudi Arabia, supporting the Director of Sales in driving the hotel’s overall sales strategy and revenue performance. This role focuses on key market segments including luxury leisure, corporate, government and royal affairs, diplomatic, groups, MICE, entertainment, wholesale, consortia, and strategic partnerships across KSA, GCC, and international source markets. Candidates should possess 5-10 years of relevant experience.

Strategic Sales and Revenue Generation

• Support the Director of Sales in developing and executing the annual sales strategy, business plan, and segment action plans across all key markets.
• Drive business development across identified luxury leisure, corporate, government, diplomatic, groups, MICE, wholesale, consortia, and entertainment segments.
• Identify and convert opportunities for rooms, suites, villas, luxury leisure stays, corporate travel, groups, executive retreats, incentive programs, private events, celebrations, and exclusive buyouts.
• Lead and support negotiations for corporate agreements, preferred partnerships, group contracts, wholesale agreements, and consortia opportunities.
• Work closely with Revenue Management to align sales activity with pricing strategy, need periods, market demand, displacement considerations, and revenue optimization objectives.

Account Management and Business Development

• Lead day-to-day sales activities, managing and growing a portfolio of high-value accounts.
• Actively prospect for new business opportunities across KSA, GCC, and key international feeder markets.
• Ensure a disciplined approach to account management, prospecting, conversion, and market penetration.
• Support the Sales team in achieving individual and departmental revenue targets, account production goals, conversion objectives, and market share growth.
• Maintain accurate account plans, sales activities, pipelines, opportunities, production data, call reports, and client information within the hotel CRM and commercial systems.

Cross-Functional Collaboration and Market Presence

• Develop strong relationships with luxury travel advisors, tour operators, DMCs, consortia partners, corporate decision-makers, government entities, embassies, family offices, and event planners.
• Conduct sales calls, presentations, site inspections, familiarization trips, and client entertainment to showcase Faena The Red Sea.
• Represent Faena The Red Sea at key trade shows, roadshows, sales missions, networking events, client events, and industry forums in domestic and international markets.
• Partner with Marketing and Communications on tactical campaigns, trade marketing initiatives, partner activations, sales collateral, and market-specific demand generation opportunities.
• Collaborate closely with Events, Reservations, and Operations to ensure accurate handover and seamless execution of group, VIP, corporate, leisure, and high-profile business.
• Monitor competitor activity, market trends, feeder market performance, new openings, airline connectivity, and major events that may influence demand and sales strategy.

Qualifications and Experience

Candidates for the Assistant Director of Sales role should possess 7+ years of experience in a relevant sales leadership capacity, preferably within the luxury hospitality sector. The role requires a proven ability to manage high-value accounts, identify new business opportunities, and contribute to the strategic positioning of an ultra-luxury destination. Strong communication, negotiation, and relationship-building skills are essential for success in this position.