Director of Marketing Digital & Communications

About Accor and FAENA The Red Sea

Accor is expanding the FAENA Movement into the Kingdom of Saudi Arabia with FAENA The Red Sea. This new development aims to establish a luxury lifestyle destination that integrates art, culture, and community. The FAENA culture emphasizes authentic hospitality and transformative experiences, creating spaces through collaborative efforts and a clear sense of purpose.

Role Summary

Accor is seeking a Director of Marketing, Digital & Communications for FAENA The Red Sea. This full-time, on-site role involves leading the brand's presence and positioning it as a luxury lifestyle destination. The Director will develop and execute integrated marketing strategies, ensuring all campaigns and guest interactions align with Faena’s brand voice and Forbes Five-Star standards. This position requires 5-10 years of experience.

Key Responsibilities

• Lead and execute the property’s integrated marketing and communications strategy across various departments, including rooms, food & beverage, spa, nightlife, and events.
• Develop and manage brand campaigns across digital, print, and social platforms, ensuring alignment with the global Faena strategy.
• Act as the brand guardian, maintaining consistency and excellence in all internal and external communications.
• Oversee advertising, digital media planning, email marketing, and content calendars.
• Collaborate with creative teams on campaign concepts, photo shoots, and branded content development.
• Manage and optimize website content, landing pages, and third-party platform presence.
• Drive social media and content strategy to maintain a strong digital footprint.
• Partner with Public Relations to align storytelling, media outreach, and event promotion.
• Build and nurture relationships with luxury brands, influencers, and creative collaborators.
• Establish strategic partnerships with tourism boards, travel networks, and regional stakeholders.
• Collaborate with Faena Art and Culture teams to promote programming, exhibitions, and performances.
• Support signature events and experiences that reinforce Faena’s position as a cultural destination.
• Analyze campaign performance using KPIs, ROI, and reporting tools such as Google Analytics and CRM systems.
• Support Sales and Catering teams with marketing collateral and client engagement tools.
• Lead, mentor, and inspire the Marketing & Communications team, fostering a culture of creativity and accountability.
• Manage external agencies, including PR, digital, and creative partners.
• Partner closely with Commercial, Revenue, and operational leaders to ensure alignment on business objectives.
• Collaborate cross-functionally with Food & Beverage, Spa, and Events teams to deliver integrated storytelling and campaigns.

Required Experience

• Candidates should possess 5-10 years of experience in marketing and communications, preferably within the luxury hospitality sector.

Collaboration and Leadership

The Director will work in close partnership with Sales, Public Relations, Digital, Food & Beverage, and creative teams. This role involves curating impactful, culturally-driven campaigns that engage global audiences and generate demand across all facets of the property. The Director will translate the spirit of Faena into compelling narratives and experiences that differentiate the brand within the global luxury hospitality landscape.

Application Process

If you are driven by creativity, excellence, and a desire to be part of a new luxury destination, you are invited to apply for this role.