Marketing Manager (Saudi only) Crowne Plaza

About the Role

InterContinental Hotels Group is seeking a Marketing Manager (Saudi only) for the Crowne Plaza Madinah. This full-time role is based in Medina and requires 5-10 years of experience. The Marketing Manager will support the Director of Sales & Marketing in guiding the hotel sales and marketing team to drive hotel performance and enhance revenue growth.

Key Responsibilities

• Support the Director of Sales & Marketing in providing guidance to the hotel sales and marketing team within the assigned area.
• Drive hotel performance by utilizing corporate resources, strategic business planning, and executing marketing and sales plans.
• Assist Directors on special projects and new brand initiatives, including promotional campaigns, customer events, and insight surveys.
• Help hotels develop advertising and sales promotions that align with brand values and profitability objectives.
• Collaborate with the brand team to support hotels in executing and interpreting brand positioning for a uniformed brand experience.
• Identify training needs for hotel sales & marketing teams and coordinate regional training programs.
• Identify high-potential talents, ensure Personal Development Plans are in place, and support their execution.
• Work with Regional Managers, EAM, General Managers, and hotel Directors of Sales & Marketing to conduct business reviews and develop strategies for revenue maximization.
• Review marketing and sales budgets to ensure effective use of funds.
• Assist hotels in utilizing market intelligence for strategic planning and understanding competition.
• Conduct periodical reviews, identify revenue shortfalls, and develop corrective strategies with hotels.
• Collaborate with Sales & Marketing Operations and Revenue Management teams to drive hotel performance, especially in high CTP hotels and key cities.
• Drive Cluster Initiatives in key cities, including sales, revenue management, and cluster promotions.
• Ensure hotels utilize support from the Regional Sales Team for key target segments and accounts.
• Assist hotels in driving PCR contribution and utilizing the PCR database for promotions.
• Provide support to hotels on growing system contribution by maximizing all booking channels.
• Work with the New Hotels Opening Performance team on pre-opening sales and revenue planning.
• Stay informed of Sales & Marketing best practices and share them with colleagues.
• Ensure synergy in the use of hotel operating systems, technology, and sales practices.

Required Qualifications and Skills

• 5-10 years of relevant experience.
• Good understanding of hotel and distribution system capabilities.
• Ability to analyze, interpret, and extract trends from data.
• Understanding of Chinese markets, including first and second-tier cities.
• Affinity with technology.
• Ability to establish goals, objectives, and performance targets.
• Strong multi-tasking capabilities.
• Ability to deliver impactful presentations.
• Partnership-driven approach.
• Ability to meet deadlines.
• Global mindset.
• A strong leader and role model.
• Creative and strategic thinker.
• People-focused with an understanding of interpersonal dynamics.
• Patient yet persistent.

Work Environment

The role requires creating a work environment that energizes, motivates, and supports employees, fosters open communication, trust, and respect, and encourages team behavior. Effective communication across all levels is essential.