Manager Marketing (B B)

About Red Sea Global and Red Sea Coastal Trading Company

Red Sea Global is a developer of regenerative tourism projects in Saudi Arabia. Red Sea Coastal Trading Company, a subsidiary of Red Sea Global, specializes in supply chain and logistics, facilitating the delivery of materials, equipment, and services for these developments. The company focuses on end-to-end supply chain management, including procurement, transportation, inventory, warehouse management, and last-mile logistics to remote locations along the Red Sea coast. Operations prioritize efficiency, reliability, and environmental responsibility, aligning with Red Sea Global’s commitments to sustainability, operational excellence, and local value creation.

Role Overview: Manager Marketing (B2B)

The Manager Marketing (B2B) will be responsible for developing and implementing comprehensive marketing strategies to support the business objectives and growth priorities of Red Sea Coastal Trading Company. This full-time position is based in Riyadh, Saudi Arabia, and requires 5-10 years of relevant experience. The role involves managing marketing campaigns, enhancing brand presence, and analyzing market insights to drive commercial outcomes.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives and growth priorities.
• Plan, execute, and manage end-to-end marketing campaigns from concept development through to delivery and post-campaign evaluation.
• Drive lead generation through a mix of organic and paid channels, including digital marketing, social media, PPC, email marketing, and events.
• Ensure all marketing initiatives support brand positioning, customer engagement, and commercial performance targets.
• Create and oversee high-quality content for websites, blogs, newsletters, and marketing materials to attract and engage target audiences.
• Oversee the development, review, and approval of all marketing collateral, including digital and print materials.
• Analyze customer behavior and market insights to optimize communication, email campaigns, and advertising effectiveness.
• Develop initiatives to strengthen brand awareness, customer engagement, and market presence.
• Track, analyze, and report on marketing campaign performance, providing actionable insights and recommendations for continuous improvement.
• Monitor ongoing campaigns to ensure timelines, deliverables, and quality standards are consistently met.
• Analyze campaign data, customer response, and channel performance to evaluate effectiveness and identify opportunities to improve brand visibility and commercial outcomes.
• Conduct market research to identify industry trends, customer needs, competitor activities, and market positioning opportunities.
• Translate insights into practical marketing actions and recommendations to support business decisions.
• Build and maintain strategic relationships with industry partners, agencies, vendors, and service providers.
• Collaborate closely with internal stakeholders, including Corporate Marketing, Supply Chain, and Operations teams, to ensure alignment with business goals.
• Manage and monitor the annual and quarterly marketing budget, ensuring effective allocation of resources and cost optimization.
• Follow all relevant policies, processes, standard operating procedures, and functional guidelines to ensure work is carried out in a controlled and consistent manner.
• Prepare accurate and timely MIS reports, dashboards, and management updates to meet corporate and functional reporting requirements.
• Apply all safety, quality, and environmental policies, procedures, and controls to ensure compliance, employee safety, and responsible business practices.
• Identify and implement opportunities for continuous improvement across marketing systems, processes, and practices in line with international best practices.
• Support process optimization, cost reduction, and productivity improvement initiatives across the function.

Required Experience

• 5-10 years of experience in marketing, preferably in a B2B context.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia.