Brand Sales Manager

About Avantcha Tea

AVANTCHA Tea, established in Dubai in 2014, is a luxury tea brand recognized in luxury hotels, fine dining, royal palaces, and retailers across the GCC and Europe. The company offers a selection of fine teas, botanicals, and teaware, with a global presence through e-commerce and Tea Bars in Dubai and Bangkok. The team operates with values of integrity, accountability, perseverance, and discipline.

The Role of Brand Sales Manager

AVANTCHA Tea is seeking a Brand Sales Manager in Riyadh, Saudi Arabia. This full-time role requires a confident, highly motivated, and relationship-driven individual to represent the brand and drive commercial growth in the Saudi Arabian market. The position involves developing new business, building client relationships, and identifying opportunities within the HORECA and corporate sectors. The Brand Sales Manager will work independently to manage a sales pipeline and market ownership, while collaborating with regional sales leadership, distributors, and the wider AVANTCHA team. A passion for hospitality, premium brands, and customer experience is essential. This role requires 5-10 years of experience.

Key Responsibilities

• Drive sales growth and enhance brand visibility for AVANTCHA across Saudi Arabia, focusing on HORECA and corporate sectors.
• Identify, prospect, and develop new business opportunities with hotels, restaurants, cafés, hospitality groups, and corporate clients.
• Build and maintain strong relationships with key decision-makers, including F&B leaders, procurement teams, and business owners.
• Develop a strong pipeline of prospective clients and convert opportunities into sustainable, long-term business.
• Manage and grow existing accounts, identifying opportunities to increase revenue and strengthen client relationships.
• Represent AVANTCHA professionally in client meetings, presentations, events, and industry engagements.
• Prepare and deliver product presentations, tea tastings, and demonstrations for clients.
• Develop in-depth knowledge of AVANTCHA’s product collection, brand positioning, and value proposition.
• Collaborate with the local distributor to support sales development, forecasting, stock planning, and client onboarding.
• Support distributors and clients with product knowledge, training, and tea education.
• Maintain regular communication with the Regional Sales Director GCC regarding sales performance and market developments.
• Provide market intelligence and feedback on customer needs, competitor activity, and hospitality developments in KSA.
• Track sales activity, client interactions, quotations, and order volumes using internal systems.
• Prepare regular sales forecasts, reports, and updates against agreed targets.
• Collaborate with the Marketing team on campaigns, launches, and initiatives within the Saudi market.
• Participate in relevant trade shows, exhibitions, and brand activations.
• Ensure samples, presentation materials, and product displays meet AVANTCHA brand standards.
• Act as an ambassador for the AVANTCHA brand, reflecting commitment to quality and service.
• Proactively identify ideas and opportunities for AVANTCHA’s long-term growth in the KSA region.

Candidate Requirements

• Previous experience in B2B sales, business development, account management, or brand representation, ideally within hospitality, F&B, luxury, or premium beverages.
• Strong knowledge of the Saudi Arabian hospitality market and an existing network within the HORECA sector.
• Proven ability to develop new business and build long-term commercial relationships.
• Commercially minded with an understanding of sales targets, pipelines, forecasting, and account development.
• Confidence in presenting products and concepts to senior decision-makers and conducting client presentations.
• Excellent interpersonal, communication, and relationship-building skills.
• Highly proactive, self-motivated, and comfortable working independently.
• Strong organizational skills with the ability to manage multiple clients and priorities.
• Professional, polished, and confident in representing a premium international brand.
• Passion for hospitality and delivering exceptional customer experiences.
• Curiosity and willingness to develop strong knowledge of tea, tea preparation, and AVANTCHA’s product portfolio.
• Comfortable traveling within Saudi Arabia as required to meet clients and develop business.
• Valid KSA driving license and ability to travel independently within the market.