CRM Senior Specialist

About Nice One

Nice One is a company specializing in beauty digital marketing and retail. The company operates in Riyadh and is seeking a CRM Senior Specialist to join its team.

Role Overview

The CRM Senior Specialist will be responsible for driving customer engagement, retention, and revenue growth. This involves managing CRM strategies, customer data, lifecycle campaigns, and marketing automation. The role also requires delivering actionable insights to enhance customer experience and business performance.

Key Responsibilities

• Develop and execute CRM strategies to support customer acquisition, engagement, retention, and loyalty objectives.
• Manage customer lifecycle programs across onboarding, activation, repeat purchase, retention, win-back, and reactivation stages.
• Plan, build, and optimize targeted email, SMS, push notification, and other customer communication campaigns.
• Segment customer databases based on demographics, behavior, transaction history, preferences, value, and engagement.
• Create customer journeys, automated workflows, triggers, and personalized communication experiences.
• Maintain the accuracy, completeness, and integrity of customer data within the CRM system.
• Monitor CRM campaign performance, including open rates, click-through rates, conversion, revenue, retention, and return on investment.
• Conduct A/B testing on campaign content, audience segments, offers, timing, and communication channels to improve results.
• Prepare regular CRM performance reports, dashboards, forecasts, and recommendations for management.
• Analyze customer behavior, purchase patterns, churn risk, lifetime value, and engagement trends to identify growth opportunities.
• Collaborate with marketing, e-commerce, sales, customer service, technology, data, and operations teams to deliver integrated CRM initiatives.
• Coordinate campaign calendars, briefs, content requirements, approvals, testing, launches, and post-campaign analysis.
• Support the development and implementation of loyalty programs, customer offers, promotions, and personalized experiences.
• Ensure CRM campaigns comply with applicable privacy, consent, data protection, and company communication policies.
• Identify opportunities to improve CRM processes, data quality, system functionality, reporting, and marketing automation.
• Manage relationships with CRM, marketing automation, analytics, and technology vendors when required.

Qualifications and Experience

• Candidates should possess 5-10 years of relevant experience.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia.