KOL Marketing Manager

About the Role

Meituan is seeking a KOL Marketing Manager to join its team in Riyadh. This full-time role focuses on developing and executing influencer marketing strategies within the Saudi Arabian market. The ideal candidate will have 2-5 years of relevant experience in KOL management and digital marketing.

Role Overview

The KOL Marketing Manager will be responsible for identifying, evaluating, and partnering with Key Opinion Leaders (KOLs) across various overseas markets, with a primary focus on Saudi Arabia. This position involves leading partnership negotiations and managing end-to-end influencer campaigns across major social media platforms such as TikTok and Instagram, ensuring alignment with brand positioning and business objectives.

Key Responsibilities

• Identify, source, and evaluate KOLs in overseas markets, leading partnership negotiations.
• Develop and execute comprehensive KOL marketing strategies specifically for the Saudi Arabian market.
• Manage influencer campaigns across platforms including TikTok, Instagram, and other significant social media channels.
• Create innovative marketing campaigns and communication strategies based on brand positioning and local market insights.
• Oversee the entire KOL campaign lifecycle, from content planning and production to publishing schedules and performance tracking.
• Monitor and evaluate campaign effectiveness using key performance metrics such as engagement and conversion rates.
• Provide data-driven recommendations for optimization, conduct competitor analysis, and continuously refine influencer marketing strategies and best practices.
• Collaborate with Product and other cross-functional teams to ensure influencer content aligns with brand positioning and business goals.

Qualifications and Experience

• 2-5 years of experience in KOL marketing or a related field.
• Demonstrated ability to identify, source, and evaluate KOLs.
• Proven experience in developing and executing successful influencer marketing campaigns.
• Strong understanding of major social media platforms, including TikTok and Instagram.
• Ability to analyze campaign performance data and provide actionable optimization recommendations.

Work Environment

This is a full-time position based in Riyadh, where the successful candidate will work collaboratively with internal teams to achieve marketing objectives.

Application Process

Candidates interested in this KOL Marketing Manager role are encouraged to apply. Salary details will be discussed during the interview process.