Marketing Manager

About the Role

Courtyard by Marriott is seeking a Marketing Manager to join their team in Riyadh. This full-time role is responsible for developing, implementing, and managing the hotel's marketing, communications, digital marketing, social media, and promotional activities. The Marketing Manager will support the hotel's business objectives by increasing brand awareness, driving demand, strengthening guest engagement, and supporting revenue generation.

Role Context and Collaboration

The Marketing Manager works closely with the General Manager, Sales, Revenue Management, Operations, and other departments. This collaboration ensures that all marketing activities are aligned with the hotel's positioning, Marriott brand standards, and overall business priorities.

Key Responsibilities

• Develops and implements the hotel's annual marketing plan in alignment with business objectives.
• Identifies opportunities to increase awareness, market share, guest engagement, and revenue.
• Develops marketing campaigns based on target markets, guest segments, seasonal opportunities, and hotel priorities.
• Monitors market trends, competitor activities, and customer preferences.
• Coordinates marketing activities with Sales and Revenue Management teams.
• Ensures marketing initiatives support the hotel's commercial and financial objectives.

Digital Marketing and Brand Management

• Manages the hotel's social media presence and digital communication channels.
• Develops engaging and relevant content for social media platforms.
• Coordinates photography, video, graphics, and other marketing materials.
• Monitors online engagement, guest comments, reviews, and digital feedback.
• Supports campaigns designed to increase direct bookings, brand awareness, and guest engagement.
• Ensures digital content is accurate, current, professional, and aligned with brand standards.
• Tracks digital marketing performance and recommends improvements.

Core Work Activities

• Managing Marketing Strategy
• Digital Marketing and Social Media
• Brand Management
• Promotions and Campaigns
• Public Relations and Communications
• Events and Hotel Activities
• Guest Engagement and Reputation
• Sales and Revenue Support

Experience Required

Candidates should possess 5-10 years of relevant experience in marketing management.