Sales Director (Public Sector)

About the Role

IDEMIA Public Security is seeking a Sales Director (Public Sector) to drive strategic growth in Riyadh, Saudi Arabia. This full-time role focuses on owning senior customer relationships, developing high-value opportunities, and leading complex sales cycles to closure within Saudi government entities and major Saudi organizations. The Sales Director will complement existing business development efforts with senior executive engagement, strategic account leadership, and strong commercial execution.

Key Responsibilities

• Own and grow a portfolio of strategic Saudi accounts, with a focus on government and major enterprise customers.
• Build trusted relationships with senior executives and represent IDEMIA in the Saudi market.
• Maintain clear accountability for sales pipeline, revenue, opportunity progression, and deal closure.
• Lead complex, high-value sales opportunities, including programs involving multiple stakeholders, system integrators, contractors, and technology partners.
• Manage commercial negotiations and high-pressure customer situations with diplomacy and sound judgment.
• Protect IDEMIA’s commercial and strategic interests while fostering long-term customer and partner relationships.
• Collaborate with the existing Saudi Sales Manager, providing senior account leadership and closing capabilities.
• Identify growth opportunities within existing accounts and proactively generate new pipeline.
• Coordinate internal teams and external partners to ensure clear ownership, communication, and momentum throughout the sales cycle.
• Potentially take ownership of a major strategic Saudi partner/account relationship as the partnership evolves.

Qualifications and Experience

• Approximately 10+ years of relevant B2B sales, strategic account management, or business development experience, with sufficient seniority to operate independently at an executive level.
• Proven experience managing Saudi government accounts and/or major Saudi organizations.
• Demonstrable ownership of sales targets, pipeline management, negotiation, and closing.
• Track record of winning high-value, complex opportunities; experience with deals around €1M+ is highly relevant.
• Strong experience navigating multi-stakeholder solution sales involving integrators, contractors, partners, and customer decision-makers.
• Confident and composed under pressure, with the ability to challenge appropriately, negotiate firmly, and preserve senior customer relationships.

Preferred Background

• Experience in security, biometrics, smart biometrics, digital identity, access control, cybersecurity, or adjacent technology solutions.
• Existing network across Saudi government entities and strategic Saudi organizations.
• Experience gained within a security technology vendor, system integrator, identity solution provider, or related environment.
• An engineering or technical foundation combined with a successful move into commercial/sales leadership can be advantageous.

Indicators of Success

• Strong executive relationships established across priority Saudi accounts.
• A healthy, qualified pipeline with clear revenue accountability.
• Complex opportunities actively progressed and closed.
• Effective management of demanding customer situations without unnecessary senior escalation.
• A strong working partnership with the existing Saudi sales team, with clear complementary responsibilities.
• Credible senior representation of IDEMIA across strategic government, enterprise, and partner relationships.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, focusing on the public sector. The role involves working closely with internal teams and external partners to achieve strategic sales objectives.