Senior Manager Paid Media Performance and MarTech

About the Role

CEER is seeking a Senior Manager Paid Media Performance and MarTech to join their team in Riyadh, Saudi Arabia. This full-time role involves providing senior leadership and end-to-end ownership of CEER's paid media performance and marketing technology functions. The position focuses on setting strategic direction to drive sustainable business growth through data-driven acquisition, retention, and customer lifetime value, combining executive-level strategy with deep operational ownership of the Marketing Technology ecosystem.

Key Responsibilities

• Define and own the multi-year paid media and Marketing Technology strategy, ensuring alignment with CEER's commercial and growth objectives.
• Set the vision, priorities, and performance standards for the paid media and marketing technology function.
• Manage the marketing technology ecosystem, driving integration of CRM, product analytics, and paid media platforms to enable audience targeting, measurement, attribution, and campaign optimization.
• Provide strategic guidance to leadership on paid media performance, attribution, and MarTech investments to support informed decision-making and marketing effectiveness.
• Define, track, and continuously refine key performance indicators (KPIs) and success metrics, including Cost per Acquisition (CPA), Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), conversion rates, and media efficiency metrics.
• Identify growth opportunities through performance analysis, audience insights, and market trends, and scale high-performing campaigns to maximize reach, conversions, and return on investment.
• Manage comprehensive paid media strategies across various channels, including Search, Social, Programmatic & Display, Traditional, Affiliate, and Native platforms.
• Lead the selection, implementation, and optimization of marketing technology tools.
• Ensure accurate tracking, tagging, and data flow across all platforms.
• Ensure data integrity and compliance with privacy regulations such as PDPL and GDPR.

Required Marketing Technology Expertise

The role requires leadership in the selection, implementation, and optimization of various marketing technology tools, including:

• Customer Data Platforms (CDPs) such as Segment or Tealium.
• Marketing Automation Platforms like Emarsys, Salesforce Marketing Cloud, HubSpot, or Braze.
• Attribution Tools.
• Tag Management Systems (*, Google Tag Manager, Tealium IQ).

Experience and Qualifications

Candidates should possess 5-10 years of relevant experience in paid media performance and marketing technology. The role requires a strong understanding of digital marketing channels and a proven track record in driving measurable ROI at scale.