Social Media Manager

About Red Sea Global

Red Sea Global (RSG) is a purpose-driven developer focused on positively shaping the places where people live, work, and travel. The company's programs contribute to achieving Vision 2030 and advancing regenerative tourism globally. RSG is seeking a Social Media Manager to join its team in Riyadh, Saudi Arabia.

Role Purpose

The Social Media Manager is responsible for the daily execution of the social media function. This involves translating the approved social media strategy into integrated content plans, campaigns, and channel activities. The role requires coordinating with internal teams, stakeholders, agencies, and other Red Sea Studios divisions to produce aligned, platform-appropriate content, ensure brand and governance standards are met, enhance audience engagement, and provide performance insights to the Social Media Associate Director.

Key Responsibilities

• Translate social media strategy and annual priorities into channel plans, editorial calendars, campaign workplans, and team assignments.
• Manage daily team workload, priorities, quality, and deadlines, providing coaching and guidance to social media specialists.
• Oversee the end-to-end content workflow, including briefs, production coordination, reviews, approvals, publishing, optimization, and archiving.
• Collaborate with Production & Filming, Art & Animation, Visualization, and other Red Sea Studios divisions for coordinated content development.
• Ensure organic and paid content adheres to approved brand identity, tone of voice, accessibility, quality, and approval requirements.
• Coordinate campaign launches, events, live coverage, and always-on content across relevant social platforms.
• Oversee community management, ensuring comments, messages, and stakeholder inquiries are handled according to approved protocols.
• Monitor emerging issues, audience sentiment, and platform conversations, escalating timely with relevant stakeholders.
• Track channel and campaign KPIs, including reach, engagement, audience growth, sentiment, traffic, conversions, and content performance.
• Prepare regular performance reports and convert insights into practical recommendations for content, channel, and campaign optimization.
• Manage day-to-day agency, influencer, media, and vendor deliverables, ensuring scope, quality, timelines, and approved budgets are controlled.
• Maintain accurate records for content approvals, publishing, contracts, purchase requests, invoices, and performance documentation.
• Follow relevant functional policies, processes, and procedures to ensure controlled and consistent work execution.
• Contribute to identifying opportunities for continuous improvement in departmental systems, processes, and practices.

Qualifications and Experience

• 5-10 years of experience in social media management.
• Demonstrated ability to translate strategy into actionable content plans and campaigns.
• Experience in managing content workflows from brief to publishing.
• Proficiency in tracking KPIs and generating performance reports with actionable insights.
• Experience coordinating with multiple stakeholders and external agencies.

Work Environment

This full-time role operates in a dynamic, highly visible environment with multiple concurrent campaigns and stakeholder requests. The position requires balancing planned delivery with real-time publishing, community issues, and urgent business priorities. Flexibility may be required outside normal working hours for launches, events, live coverage, or urgent matters.