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Join Al Badr Optical as a Marketing & Strategy Manager!
Established in 1990, Al Badr Optical is a leader in the Saudi optical market, known for quality and trust. We are currently expanding nationwide, aiming to enhance our brand's presence across all regions. We are seeking a passionate Marketing Manager to help drive our strategic growth and digital transformation.

Role Purpose:
Design and execute innovative marketing strategies that drive sales growth and enhance brand equity in both B2C (Retail) and B2B (Corporate) sectors.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing plans aligned with the company's goals.
• Budget & ROI Management: Manage the marketing budget for optimal resource allocation.
• Digital & Multichannel Campaigns: Oversee integrated marketing campaigns across digital and traditional channels.
• B2B & B2C Synergy: Tailor propositions for retail and corporate clients.
• Data-Driven Insights: Analyze trends to provide actionable insights to management.
• Impact Mindset: Use a creative approach while measuring success metrics.
• Stakeholder Relations: Build strategic relationships to enhance brand presence.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 5 years of marketing and sales experience; Retail/Optical experience is a plus.
• Strong leadership and team management skills.
• Proficient in marketing analytics and digital tools.
• Bilingual in Arabic and English.

Benefits: Competitive salary, a stimulating work environment, and growth opportunities within a prestigious brand.

Role Overview
We are seeking a dynamic and commercially driven Marketing Manager to lead the growth of our Color Cosmetics portfolio in Saudi Arabia. The ideal candidate understands brand building, retail execution, and consumer behavior in beauty, and can translate global brand strategies into strong local market performance. This role will drive 360° marketing initiatives across retail, digital, influencer marketing, and in-store activations to maximize sell-in and sell-out.

Key Responsibilities
- Brand Strategy & Planning:
Develop and execute annual marketing plans aligned with sales targets, localize global brand strategies to suit Saudi market trends, manage product launches, seasonal campaigns, and hero product focus, conduct competitive and market analysis.

- Retail & Trade Marketing:
Plan and execute in-store activations and POS visibility, coordinate with modern trade, pharmacy, and beauty retailers, develop promotional calendars (discounts, bundles, GWPs, etc.), ensure visual merchandising excellence across all accounts.

- Digital & Influencer Marketing:
Lead social media strategy in collaboration with agencies, manage influencer campaigns and PR seeding, monitor online performance and optimize campaigns, work with e-commerce platforms to drive traffic and conversion.

- Performance & Budget Management:
Manage marketing budget effectively, track ROI of campaigns and activations, analyze sell-out data and recommend corrective actions, prepare monthly brand performance reports for management and brand owners.

- Brand Principal Coordination:
Act as the main marketing contact for international brand owners, present growth plans, forecasts, and campaign results, ensure brand guidelines are followed while maximizing local opportunity.

Qualifications
Bachelor’s degree in Marketing, Business, or related field, 4–7 years of experience in beauty, cosmetics, FMCG, or retail marketing, experience in the Saudi beauty market is highly preferred.

Skills & Competencies
Strong understanding of color cosmetics trends, experience in retail marketing & brand activation, digital marketing and influencer strategy knowledge, analytical mindset with strong commercial awareness, excellent presentation and communication skills, fluent in English & Arabic.

What We Are Looking For
Commercially minded marketer (not just creative), strong execution skills – able to move from strategy to retail floor, data-driven decision maker, relationship builder with retailers and influencers, passionate about beauty trends and consumer behavior.