AI Marketing Specialist

About the Role

Dyari is seeking an AI Marketing Specialist to join their team in Riyadh, Saudi Arabia. This full-time role requires 3-5 years of experience in digital marketing and the application of AI technologies to enhance marketing campaigns. The specialist will focus on data analysis, creative content generation, and optimizing marketing performance to boost brand awareness, increase leads, and achieve marketing objectives efficiently.

Responsibilities

• Utilize AI tools for planning and executing digital marketing campaigns and improving their results.
• Develop creative marketing content using AI tools, including text, images, and videos.
• Manage and optimize advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
• Analyze marketing campaign data, measure key performance indicators (KPIs), and provide recommendations for improvement.
• Employ AI tools to analyze customer behavior, identify target segments, and enhance the customer experience.
• Develop content marketing strategies and optimize for search engines (SEO).
• Automate repetitive marketing processes using AI tools and marketing automation.
• Monitor the latest technologies and trends in AI and digital marketing, and implement appropriate solutions.
• Coordinate with sales, design, and business development teams to achieve shared objectives.
• Prepare periodic reports on campaign performance, conversion rates, and customer acquisition costs.

Qualifications and Requirements

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, or a related field.
• Professional courses or certifications in digital marketing or artificial intelligence are preferred.
• 3-5 years of experience in digital marketing or AI-powered marketing.
• Practical experience using AI tools for content generation, data analysis, and campaign optimization.
• Experience in managing advertising campaigns, measuring performance, and improving conversion rates.
• Experience in the real estate sector and marketing for real estate projects and products is preferred.

Technical Skills

• Proficiency in AI tools such as ChatGPT, Claude, and Gemini.
• Knowledge of design and visual content creation tools like Canva AI, Adobe Firefly, and AI video production tools.
• Proficiency in Google Analytics 4, Google Ads, and Meta Ads Manager.
• Knowledge of SEO tools and keyword analysis.
• Ability to use marketing automation tools such as Zapier or Make.
• Proficiency in preparing reports and performance dashboards using Excel or Power BI; familiarity with CRM systems is preferred.

Personal Skills

• Analytical, creative thinking, and problem-solving abilities.
• Ability to innovate and develop new marketing ideas.
• Communication, teamwork, and time management skills.
• Ability to keep up with modern technologies and continuous learning.
• Attention to detail, content quality, and adherence to brand identity.

Key Performance Indicators (KPIs)

• Increase in qualified leads.
• Improvement in Return on Ad Spend (ROAS).
• Reduction in Customer Acquisition Cost (CAC).
• Improvement in conversion rates from marketing campaigns.
• Increased engagement and reach for digital content.
• Improved marketing production efficiency through AI tools and automation.
• Adherence to the marketing plan and achievement of periodic targets.