(Digital Marketing & Customer Care Specialist)📣 إعلان

About Elegant Cotton and the Role

Elegant Cotton is seeking a dedicated Digital Marketing & Customer Care Specialist to join our team in Al Olaya, Riyadh, Saudi Arabia. This full-time role is central to managing our online presence, optimizing digital marketing efforts, and ensuring exceptional customer experiences across all platforms.

Key Responsibilities

• Manage and update products on the website, including uploading new items, adjusting prices, images, and inventory regularly.
• Monitor website performance to enhance user experience (UX), ensuring smooth navigation and seamless purchase and payment processes for customers.
• Oversee order processing and shipping, tracking incoming website orders and coordinating with shipping partners for timely delivery.
• Provide basic technical support for the website, addressing minor issues and liaising with developers for major malfunctions.

Digital Marketing and Analytics

• Ensure proper integration and activation of marketing tracking tools, such as Meta Pixel and Google Tag, for accurate website visitor tracking.
• Implement Search Engine Optimization (SEO) strategies to enhance website content and achieve higher rankings in search results.
• Monitor and analyze key performance indicators (KPIs) and website traffic using tools like Google Analytics to drive optimal results.
• Set up and manage paid advertising campaigns across social media platforms and search engines, including Meta, TikTok, and Google Ads.
• Prepare periodic reports for management detailing campaign performance, costs, and suggestions for improvement.

Customer Engagement and Sales

• Manage company social media channels (Instagram, X, TikTok, Snapchat, Facebook), responding to customer inquiries to generate sales.
• Provide prompt and interactive responses to customer inquiries across all platforms (WhatsApp, Instagram, DM) to convert leads into buyers.
• Conduct direct sales through social selling, offering consultations and suitable solutions via chat to achieve sales targets.
• Deliver professional after-sales service, following up with customers to ensure satisfaction and resolve any issues or complaints.
• Build lasting customer relationships by fostering loyalty and encouraging repeat purchases through exceptional and personalized support.
• Collect and analyze customer feedback and recurring complaints, escalating insights to management for product development and future marketing campaign enhancements.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of practical experience in digital marketing and campaign management.
• Proficiency in both written and spoken Arabic and English.
• Demonstrated knowledge of analytics tools (*, Google Analytics), advertising management platforms, and basic design software (*, Photoshop or Canva).
• Strong communication, persuasion, and negotiation skills, with the ability to close sales deals effectively.
• High emotional intelligence and resilience to handle customer interactions calmly and professionally.
• Proven ability in creative thinking, data analysis, budget management, and organization.

Application Process

Interested candidates are invited to submit their CV to C@**********************.