مدير تسويق📣 إعلان

Join Diyar Middle East as a Marketing Manager!
In this pivotal role, you will lead our brand positioning and visibility efforts while driving demand generation to support our sales teams in acquiring new clients. Your expertise in the vendor-reseller ecosystem will be essential for designing effective campaigns that align with partner strategies and showcase Diyar’s unique value proposition.

Key Responsibilities:

• Strategy & Growth Enablement: Develop integrated marketing strategies aimed at lead generation and pipeline acceleration.
• Brand & Channel Leadership: Position Diyar as a premier systems integrator and partner in digital transformation through effective co-marketing campaigns.
• Digital & Demand Generation: Implement high-impact digital campaigns and optimize sales funnels using tools like Microsoft Dynamics CRM.
• Content & Communications: Produce engaging marketing assets and lead public relations and media communications to enhance brand visibility.
• Collaboration: Work closely with sales teams and organize events that bolster Diyar’s reputation in key verticals.

Qualifications:

• Bachelor's degree in relevant fields such as Computer Science, Business Administration, or Public Relations.
• Minimum of 5 years of experience in marketing.
• Advanced skills in market research, policy formulation, and brand strategy.

This role is a fantastic opportunity to contribute to Saudi Vision 2030 while leading innovative marketing efforts at Diyar Middle East.

About The Role

Location: Remote (with occasional travel)
Type: Full-time

We’re an early-stage startup building something new, and we're looking for a Marketing Manager who thrives in ambiguity, thinks strategically, and loves to experiment. You’ll be responsible for owning the entire marketing function—developing a bold, testable strategy, executing campaigns, and adapting quickly based on real-world results.

This is not a maintenance role. It’s a builder role. You’ll create the marketing blueprint from scratch, test channels, identify what works, and scale it. You’ll lead everything from brand positioning and performance marketing to partnerships and growth experiments.

You’ll report directly to the CEO and work cross-functionally with product and operations. This is a rare opportunity to join at ground level, shape a brand from zero, and build the playbook as you go.

What You’ll Do

• Marketing Strategy & Positioning
  • Develop the brand’s positioning, narrative, and messaging frameworks
  • Craft the go-to-market strategy across channels (paid, earned, owned)
  • Identify key customer segments and translate insights into campaigns
  • Define quarterly marketing OKRs and lead cross-functional planning
• Marketing Execution
  • Launch and manage paid campaigns (Meta, Google, etc.) across awareness and conversion funnels
  • Set up and run experiments to test creative, audiences, copy, timing, channels, and formats
  • Manage day-to-day content and creative production (initially solo or with freelancers)
  • Analyze data to track CAC, conversion, engagement, and retention KPIs
  • Own marketing ops: landing pages, UTMs, tracking, retargeting
• Growth Experiments & Iteration
  • Build and manage a testing roadmap: A/B tests, pilot programs, local activations
  • Design and execute fast, cheap experiments to validate traction channels
  • Work closely with product/ops to build marketing loops and referral programs
• Brand & Partnerships
  • Shape the visual and verbal identity of the brand as it grows
  • Source and manage creative agencies, media partners, and event collaborators
  • Represent the brand in community efforts, partnerships, and activations

What We’re Looking For

• 710 years of marketing experience, ideally in early-stage or high-growth startups
• Proven ability to build and execute marketing strategies from scratch
• Experience with both brand and performance marketing (full-funnel thinking)
• Comfortable running experiments and iterating based on real-world data
• Strong analytical and creative instincts—you can work a spreadsheet and write a hook
• Fluent in Arabic and English with regional consumer insight
• Proficiency with key tools: Meta Ads, Google Ads, GA4, Figma, Notion, etc. Entrepreneurial mindset—you move fast, think clearly, and ship without waiting