Senior Analyst/ Associate Manager Marketing Strategy (Bangkok based/ Relocation provided)📣 Job Ad

About the Role

Agoda is seeking a Senior Analyst/Associate Manager, Marketing Strategy to join its team. This full-time position is based in Bangkok, Thailand, with relocation assistance provided. The role involves contributing to a data-driven marketing team focused on developing measurable programs to enhance customer lifetime value.

The Marketing Team at Agoda

The Marketing team at Agoda operates with a strong data-driven approach, concentrating on the development of scalable and measurable marketing programs. These programs are designed to improve the lifetime value of Agoda customers. The team comprises analysts, marketing strategists, and data scientists who leverage data, creative ideas, and technology. Leadership fosters a learning environment, providing opportunities for growth through collaboration with global experts.

Key Responsibilities

• Conduct experimentation and optimize campaign performance by testing ad and campaign structures, along with bidding and pricing strategies on platforms such as Google, Bing, Tripadvisor, and Trivago.
• Adapt to new product features and implement changes based on successful test outcomes.
• Develop predictive models using data science techniques to analyze large datasets from experiments, understanding impacts like bookings from large-scale TV campaigns or demand elasticity from pricing optimization.
• Collaborate with product teams on the implementation roadmap for developed models.
• Build dashboards to track performance, derive insights, identify growth levers, and communicate recommendations to stakeholders through presentations.

Qualifications and Experience

• Bachelor’s degree or higher from a top university in a quantitative field (*, computer science, mathematics, engineering, business, or science).
• Excellent verbal and written communication skills in English.
• Minimum of 2 years of experience in data analysis from a top-tier consulting firm, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
• Proficiency in one or more data analysis packages or databases (*, SAS, R, SPSS, Python, VBA, SQL) and visualization tools (*, Tableau, Power BI).
• Demonstrated ability to work efficiently and make decisions based on objective evidence rather than subjective judgment.
• Strong sense of ownership, drive to make an impact, and ability to influence outcomes.
• Excellent organizational skills, attention to detail, and capacity to work independently.

Preferred Skills and Attributes

• Experience in digital marketing or e-commerce.
• Familiarity with A/B testing and other testing metrics.
• Strong presentation and negotiation skills.
• A collaborative approach and team-oriented spirit.

About Agoda

Agoda, part of Booking Holdings [NASDAQ: BKNG], connects people to destinations and experiences globally through its platform offering hotels, holiday properties, flights, and experiences. Founded in 2005 by two entrepreneurs, Agoda operates with a diverse team of over 7,000 individuals from 90 countries. The company's culture is centered on data and technology, fostering curiosity and innovation in the travel industry.