Senior Marketing Executive

About the Role

BMC is seeking a Senior Marketing Executive to join its team in Jeddah, Makkah al Mukarramah. This full-time role serves as the primary operational link between the Corporate Marketing Department and an assigned branch, ensuring corporate marketing strategies are effectively translated into high-quality local execution. The Senior Marketing Executive will proactively identify opportunities to strengthen the branch’s visibility, community presence, partnerships, and student engagement while operating within established strategic directions and brand frameworks.

Key Responsibilities

• Execute marketing campaigns, initiatives, and projects in accordance with Corporate Marketing strategy and priorities.
• Translate corporate marketing plans into effective branch-level activities and activations.
• Ensure all marketing activities, communications, and materials comply with approved brand guidelines and maintain consistent institutional messaging.
• Identify and propose relevant local marketing opportunities, activations, conferences, exhibitions, and community events.
• Develop initiatives that strengthen relationships between the branch and its surrounding community, including health awareness campaigns and educational initiatives.
• Lead the on-ground marketing execution of branch events such as open days, graduation ceremonies, and student fairs.
• Serve as the marketing point of contact for approved student-led activities and guide student clubs on branding and promotional requirements.
• Identify compelling branch stories, achievements, and community impact opportunities for corporate communication channels.
• Ensure accurate collection, validation, and submission of leads generated through events and other branch marketing activities, maintaining data accuracy in the designated CRM system.
• Monitor local market trends, competitor activities, and student preferences within the assigned region, providing actionable insights to Corporate Marketing.

Qualifications and Experience

• 6-10 years of experience in marketing.
• Experience managing marketing activities within a multi-branch or multi-location organization is highly preferred.
• Experience in the higher education, healthcare, or service sector in Saudi Arabia is an advantage.

Reporting and Coordination

• Provide Corporate Marketing with regular updates and reports on branch activities, market developments, and emerging opportunities.
• Coordinate closely with Corporate Marketing teams to ensure timely delivery of campaigns and required marketing materials.
• Work closely with Corporate Content, Social Media, and Creative teams to ensure timely delivery of relevant materials.

Community and Partnership Engagement

• Build productive relationships with relevant local organizations, community partners, and stakeholders.
• Support the marketing aspects of MOUs, partnerships, and strategic alliances, ensuring appropriate activation and promotion.

Application Process

Qualified candidates are encouraged to apply for this full-time position in Jeddah, Makkah al Mukarramah. Salary details will be discussed during the interview process.