Ophtha Brand Manager

About the Role

Jamjoom Pharma is seeking an Ophtha Brand Manager to join their team in Jiddah, Makkah, Saudi Arabia. This full-time role is critical for driving growth within the KSA healthcare market by developing and executing strategic marketing plans for the ophthalmology portfolio. The Brand Manager will focus on strengthening brand positioning, maximizing market penetration, and ensuring successful commercialization of products.

Role Context and Objectives

The Ophtha Brand Manager will work closely with cross-functional teams, healthcare professionals, key opinion leaders (KOLs), distributors, and healthcare authorities. The primary objective is to deliver impactful marketing initiatives, support successful product launches, and contribute to sustainable business growth for Jamjoom Pharma's ophthalmology products.

Key Responsibilities

• Develop and execute annual brand plans aligned with business strategy and commercial objectives.
• Analyze market research, business performance, customer insights, and competitive landscape to identify opportunities and challenges.
• Track and analyze brand and competitor performance, market dynamics, and key growth drivers to recommend actions for maximizing brand performance.
• Utilize market analytics and business intelligence to generate actionable insights and support strategic decision-making.
• Support the implementation of marketing initiatives and new product launches, monitoring performance against KPIs.
• Develop sales forecasts and financial assumptions for business planning and new business case evaluations.
• Monitor promotional budgets, report utilization, and assess ROI to the Marketing Manager.
• Develop promotional campaigns, sales tools, scientific materials, and customer engagement programs.
• Drive digital marketing initiatives, CRM programs, and omnichannel customer engagement.
• Collaborate with Sales, Medical, Market Access, Regulatory, Supply Chain, and Finance teams.
• Identify and maintain relationships with Key Opinion Leaders (KOLs), healthcare professionals, and key accounts.
• Support Medical Affairs in identifying local advocates and emerging speakers.
• Deliver product training and provide market, competitor, and product updates to the sales force.
• Ensure all marketing activities comply with KSA healthcare regulations, compliance requirements, and ethical promotional practices.
• Anticipate market changes, identify business opportunities, and propose mitigation and growth strategies.

Required Qualifications and Experience

• Minimum of 5 years of experience in the pharmaceutical industry.
• At least 2 years of experience at Jamjoom Pharma.
• A performance rating of “Meets Expectations” or higher in each of the past two years.
• At least 2 years of marketing experience or relevant ophthalmology experience, demonstrating a strong understanding of the ophthalmology business and market.

Application Process

Candidates must obtain their direct manager’s approval before submitting their application for this role.