Dir Sales & Marketing📣 Job Ad

About the Role

Sheraton Hotels & Resorts is seeking a Director of Sales & Marketing to lead the sales department for properties with over 300 peak rooms and significant local catering revenue. This full-time position is based in Medina, Al-Madinah Al-Munawarah. The role requires 5-10 years of experience and focuses on achieving property sales objectives through proactive and reactive sales efforts, while building long-term customer relationships.

Key Responsibilities

• Lead the property's sales department, managing reactive and proactive sales efforts to achieve booking goals and revenue targets.
• Implement the brand's service strategy and initiatives throughout the sales process, focusing on building value-based customer relationships.
• Evaluate participation in various sales channels and develop strong working relationships to market the property effectively.
• Manage the marketing budget to develop property-specific campaigns, promotions, and collateral to drive revenue.
• Interface with regional marketing communications for the pull-through of regional and national promotions.
• Develop and implement property-wide strategies to meet or exceed the needs of the target customer profile and property associates, ensuring a return on investment.
• Develop and manage a strategic account plan for market demand generators.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence by evaluating market and economic trends to adapt sales strategies.
• Review market position reports, competitive intelligence, and other resources to maintain market awareness.
• Research competitor sales team strategies to identify opportunities for increased occupancy, RevPAR, and market share.
• Attend sales strategy meetings and contribute to weekly and overall sales strategy development.
• Suggest innovative marketing ideas and develop deployment strategies to grow market share.
• Evaluate and support participation and account deployment with Area Sales and Group Sales.
• Serve as the primary sales contact for the General Manager, property leadership team, Group Sales, and Area Sales leaders.
• Act as the sales contact for customers and serve as their advocate.
• Function as the hotel authority on sales processes and contracts.
• Liaise with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments.
• Participate in sales calls to acquire and close new business.
• Identify public relations opportunities and coordinate activities to enhance the marketing communication strategy.
• Support the General Manager by coordinating crisis communications.
• Execute and support Marriott's Customer Service Standards and hotel's Brand Standards.
• Manage the operational aspects of booked business, including proposal generation and contract writing.
• Participate in and practice daily service basics of the brand.
• Ensure a seamless turnover from sales to operations and back to sales, maintaining a high level of service.
• Monitor the effective resolution of guest issues arising from the sales process.
• Maintain successful performance by increasing revenues, controlling expenses, and providing a return on investment.
• Perform other duties as assigned to meet business needs.

Relationship Building and Customer Focus

• Develop strong partnerships with local organizations to increase brand and product awareness.
• Manage internal key stakeholder relationships.
• Foster community and public relations by participating in local, regional, and national tradeshows and client events.
• Execute exemplary customer service to drive satisfaction and loyalty by assisting customers and monitoring their satisfaction.
• Understand customer needs and recommend appropriate features and services to exceed expectations, building loyalty to Marriott.
• Gain understanding of the hotel's primary target customer and service expectations, offering business solutions based on their needs.

Leadership and Team Development

• Develop sales goals and strategies aligned with the brand business strategy.
• Execute the sales strategy to meet individual booking goals for self and staff.
• Coach leaders of revenue-generating departments on developing effective revenue strategies and setting aggressive goals.
• Ensure the Sales team understands and leverages Marriott International demand engines.
• Collaborate with Human Resources, Engineering, and Loss Prevention to monitor compliance with regulations.
• Partner with Human Resources to attract, develop, and retain talent to support market strategic priorities.
• Create effective structures, processes, jobs, and performance management systems.
• Set goals and expectations for direct reports, manage performance, and ensure accountability.
• Forecast talent needs and manage talent acquisition strategy with HR to minimize turnover impact.
• Maintain a list of competitor sales personnel and execute a recruitment plan with HR.
• Support tools and training resources for sales associates on catering solutions.
• Champion leadership development and workforce planning by assessing, selecting, retaining, and developing talent.
• Identify, train, and mentor group sales associates, utilizing available on-the-job training tools.
• Transfer functional knowledge and develop group sales skills of other discipline managers.

Qualifications and Experience

The ideal candidate will possess 5-10 years of relevant experience in sales and marketing, preferably within the hospitality industry. A proven track record of achieving sales targets and building strong customer relationships is essential. Experience in leading a sales team and managing marketing budgets is required.

Work Environment

This is a full-time position located in Medina, Al-Madinah Al-Munawarah. The role operates within the framework of Sheraton Hotels & Resorts, a part of Marriott International. Marriott International is committed to being an equal opportunity employer, fostering an environment where diverse backgrounds are valued and celebrated.