Brand Manager Rare Disease

About IPSEN

IPSEN is a global biopharmaceutical company focused on transformative medicines in Oncology, Rare Disease, and Neuroscience. With nearly 100 years of development experience and global hubs in the *, France, and the *, the company addresses areas of high unmet medical need through research and innovation. IPSEN teams operate in over 40 countries, bringing medicines to patients in 88 countries.

Role Overview

IPSEN is seeking a Brand Manager - Rare Disease to lead the development and execution of marketing strategies. This full-time position is based in Riyadh, Saudi Arabia, and focuses on driving brand growth and enhancing patient impact within the rare disease community across the Kingdom. The role involves influencing strategy and leading initiatives within a purpose-driven organization.

Key Responsibilities

• Develop and execute annual brand and operational plans, including forecasting, budgeting, and competitive analysis.
• Lead the creation of omnichannel campaigns, promotional materials, and digital engagement initiatives for healthcare professionals and key opinion leaders.
• Translate market insights and performance data into actionable strategies to accelerate brand growth.
• Drive scientific engagement activities, including training programs, masterclasses, and educational events.
• Partner cross-functionally with Sales, Medical, Regulatory, and Finance teams to ensure aligned and effective execution.
• Manage marketing investments to maximize return while ensuring compliance with local regulations and company standards.

Required Qualifications

• Proven pharmaceutical marketing experience with a track record of delivering business results.
• Strong expertise in strategic planning, brand management, and multichannel campaign execution.
• Solid analytical and financial acumen, including forecasting and budget management.

Preferred Experience

• Experience within multinational healthcare organizations.
• Experience with product launches.

Workplace Culture

IPSEN is committed to fostering an inclusive workplace where all employees feel heard, valued, and supported. The company embraces diverse perspectives and experiences, promoting equal opportunities. Applicants requiring adjustments or support during the application process are encouraged to inform the recruitment team.