Marketing Director📣 Job Ad

About Tahaluf

Tahaluf is Saudi Arabia's largest B2B live and on-demand events organiser. It operates as a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). The company is committed to making an impact and fosters a culture of collaboration and creativity. Tahaluf works with government and non-government organisations across Saudi Arabia's large-scale B2B and B2C events landscape, including record-breaking events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.

The Role

Tahaluf is seeking an experienced and confident Marketing Director to lead the marketing and communications for a portfolio of high-growth events in Saudi Arabia. This full-time position is based in Riyadh and requires over 10 years of experience. The Marketing Director will be a key member of the cross-functional senior leadership team, playing a crucial role in developing Tahaluf brands and executing the group's market engagement strategy. This role reports to Senior Management and operates within a matrix organizational structure.

Strategic Leadership and Management

• Serve as a member of the portfolio’s management team.
• Represent the portfolio across ME and divisional groups on marketing, digital, data, and customer insights.
• Act as Portfolio Sponsor for GDPR compliance.
• Contribute to the development and implementation of Corporate/EMEA initiatives.
• Collaborate with portfolio management to develop value propositions and messaging that drive engagement and conversion.
• Identify and deliver key portfolio-wide projects to position products for continued growth, including branding, cross-marketing, key account management, and enhancing the first-time exhibitor experience.
• Utilize customer survey feedback to inform and refine marketing strategies.
• Identify potential risks to achieving marketing targets and work with the portfolio management team to mitigate them.

Team Leadership and Development

• Lead a team of marketing and digital managers across a portfolio of products.
• Provide guidance, feedback, and support to the team.
• Ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy.
• Develop skills and competencies of direct reports, establishing clear development roadmaps.
• Implement succession plans to identify talent and ensure continuous team delivery.
• Champion the adoption and optimization of marketing technology solutions.
• Cultivate a high-performance culture within the marketing team.

Campaign Strategy and Execution

• Lead the portfolio’s marketing strategy, encompassing marketing, data, and digital aspects, and deliver strategic show marketing.
• Ensure a clear understanding of the business’s overall mission and its communication through marketing and PR, leveraging marketing technology for results.
• Drive best practice and knowledge sharing in marketing, digital, data, and customer insights across the portfolio and the ME business.
• Lead and document the results of pilot projects and testing initiatives.
• Develop marketing capabilities across the portfolio, integrating technology into strategy and tactical delivery, and ensuring team members possess the skills for fresh campaign strategies.
• Manage budgets and allocate resources effectively across projects.
• Encourage creative approaches, utilizing market intelligence and show content to create engaging visitor experiences.
• Collaborate with show teams to optimize engagement at each customer journey touchpoint, introducing new marketing methods and reducing reliance on less effective activities.
• Identify data trends to inform data-driven decision-making, moving away from opinion-based approaches.
• Share marketing case studies and best practices from across the EMEA business through collaborative relationships.

Required Qualifications

• Over 10 years of experience in marketing and communications, preferably within the events or B2B sector.
• Proven experience as an accomplished marketing and communications strategist.
• Demonstrated ability to lead and manage operational marketing teams.
• Familiarity and comfort working within matrix organizational structures.
• Strong understanding of market dynamics, customer research, internal data, and industry trends.