Marketing Director

About the Role

Virtucruit is partnering with a leading Saudi group to launch an innovative automotive platform in Riyadh. We are seeking a Marketing Director to build the brand identity and position the platform as a leader in Saudi Arabia's evolving mobility sector. This is a full-time position requiring over 10 years of experience.

Role Overview

The Marketing Director will be responsible for brand creation, developing the go-to-market strategy, and executing omnichannel campaigns. This role requires expertise in consumer engagement, digital-first marketing approaches, and the ability to execute large-scale campaigns effectively.

Key Responsibilities

• Establish and manage the platform's brand voice, visual identity, and market positioning.
• Lead integrated marketing campaigns across digital, traditional, and influencer channels to maximize reach.
• Develop and implement customer loyalty and engagement strategies throughout the customer lifecycle.
• Manage public relations, sponsorships, and media relations to position the platform as an industry leader.
• Utilize analytics and customer insights to inform and shape marketing strategies.
• Build and lead a high-performing marketing team.

Qualifications and Experience

• A minimum of 12 years of experience in marketing, with a focus on brand creation and large-scale campaign execution.
• Demonstrated expertise in consumer engagement and digital-first marketing strategies.
• Proven ability to develop and implement comprehensive go-to-market strategies.

Work Environment

This role is based in Riyadh and offers the opportunity to establish a new brand within Saudi Arabia's automotive sector.

Opportunity

This position provides the opportunity to establish a brand that will redefine the automotive customer experience in Saudi Arabia.