Performance Marketing Manager

About the Opportunity

Jobs for Humanity, in partnership with kanz, is seeking a Performance Marketing Manager to join their team in Riyadh. This full-time role is central to driving measurable growth through high-impact performance marketing initiatives. The successful candidate will be responsible for owning key performance indicators, continuously optimizing paid media channels, and translating complex analytics into actionable strategies that enhance qualified pipeline and revenue.

Role Purpose and Impact

The Performance Marketing Manager will lead comprehensive performance marketing programs. This involves setting clear KPIs, optimizing campaigns across platforms such as Google and Meta, and improving measurement and attribution models. A key focus will be on scaling channels that consistently deliver optimal Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion outcomes throughout the marketing funnel.

Core Responsibilities

• Manage Google Ads and Meta Ads campaigns to achieve performance targets.
• Develop and maintain marketing analytics and dashboards using tools like GA4 and Looker.
• Implement and refine attribution modeling and measurement strategies.
• Conduct A/B testing and experimentation to optimize campaign performance.
• Utilize data-driven insights for strategic decision-making.
• Lead strategic planning and prioritization for marketing initiatives.
• Foster cross-functional collaboration with internal teams.
• Manage relationships with key stakeholders.
• Apply continuous improvement principles to all marketing activities.
• Utilize CRM and marketing automation basics to streamline operations.

Qualifications and Experience

Candidates should possess 5-10 years of relevant experience in performance marketing. Required proficiencies include:

• Demonstrated expertise in Google Ads and Meta Ads management.
• Proficiency in marketing analytics and dashboard creation (*, GA4, Looker).
• Strong understanding of attribution modeling and measurement techniques.
• Experience with A/B testing and systematic experimentation.
• Ability to make data-driven decisions and develop strategic plans.
• Proven capability in cross-functional collaboration and stakeholder management.
• A mindset geared towards continuous improvement.
• Foundational knowledge of CRM and marketing automation platforms.

About Jobs for Humanity

Jobs for Humanity is dedicated to building an inclusive and just employment ecosystem. The organization partners with companies like kanz to prioritize individuals from all backgrounds, fostering diverse and equitable workplaces.

Location and Work Type

This is a full-time position based in Riyadh, Saudi Arabia.