Performance Marketing Specialist📣 Job Ad

About the Role

Lendo is seeking a Performance Marketing Specialist to join its team in Riyadh. This full-time role focuses on scaling digital acquisition efforts and developing automated strategies to convert demand into qualified opportunities. The specialist will integrate performance marketing, AI, and automation to enhance the commercial funnel, managing paid acquisition campaigns, building AI-powered sales agents, and developing lead scoring models to ensure efficient lead routing to Relationship Managers.

Key Responsibilities

• Design, build, and operate conversational AI agents (voice and chat, Arabic and English) to engage inbound SME enquiries, capture qualification data, and facilitate handoffs to relationship managers.
• Manage the ElevenLabs voice stack and n8n orchestration layer, including webhooks, API integrations, retries, error handling, and logging, to prevent lead loss due to system failures.
• Write, version, and evaluate agent prompts and guardrails for automated systems.
• Develop and refine the HubSpot lead scoring model using firmographic, behavioural, and source signals, defining lifecycle stages and qualification criteria with Sales Operations.
• Automate pre-qualification checks with the Credit team and oversee lead routing and Service Level Agreement (SLA) enforcement.
• Reconcile Relationship Manager dispositions and funded outcomes into the scoring model, performing quarterly adjustments.
• Plan, build, and optimise paid campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, and X, targeting Saudi SME decision-makers.
• Manage budget pacing, creative testing, and Arabic/English landing page conversion rates.
• Oversee UTM governance, GA4/GTM tracking, offline conversion feedback, and attribution, maintaining data integrity in HubSpot.
• Report weekly on Cost Per Qualified Lead (CPQL), conversion rates, and pipeline sourced.

Required Qualifications and Experience

• Minimum of 2 years' experience (2-5 years preferred) in Performance Marketing, Growth Marketing, Marketing Operations, or Revenue Operations.
• Demonstrated hands-on experience managing paid acquisition and marketing automation.
• Proven hands-on experience building and launching an AI agent, chatbot, or automated lead qualification workflow.
• Strong experience using HubSpot (Sales and Marketing Hub) for lead management, automation, and/or lead scoring.
• Experience managing and optimising paid acquisition campaigns based on conversion, qualified leads, and commercial outcomes.
• Understanding of lead scoring, qualification journeys, CRM routing, and marketing-to-sales handoffs.
• Experience within fintech, lending, financial services, or another regulated industry is advantageous.

Technical Skills

• Hands-on experience with n8n, ElevenLabs, and LLM APIs for building and managing automated workflows.
• Strong working knowledge of GA4, Google Tag Manager (GTM), and major paid media platforms (Google, Meta, LinkedIn, TikTok, Snapchat, X).
• SQL or scripting experience using Python or JavaScript is highly desirable.

Compliance and Operational Context

The role requires ensuring all data capture and automated outreach adheres to SAMA marketing conduct requirements, the Saudi PDPL, and Lendo's internal consent standards. The specialist will be responsible for escalating any ambiguities to the Compliance team before launching new initiatives. This position operates within a full-time capacity in Riyadh.

Application Information

Candidates interested in this Performance Marketing Specialist position are encouraged to apply. Salary details will be discussed during the interview process.