Product Manager Shure

About NMK Electronics Trading

NMK Electronics, a Midwich Group company, operates as a leader in the professional AV industry across the Middle East. Established in the 1980s, NMK has built a reputation on trust and results, combining a portfolio of reputable brands with a dedicated team. The company has delivered prominent local AV projects throughout the region, earning the confidence of consultants, system integrators, and end-users.

Product Manager Shure: Role Overview

NMK Electronics Trading is seeking a Product Manager Shure to join their team in Riyadh, Riyadh. This full-time role involves managing vendor relationships and serving as the primary point of contact for the vendor. The Product Manager will report to the business unit manager and be responsible for joint success plans, requiring a background in AV, strong vendor management, stock control, and sales engagement. Essential aspects of this role include forecasting and performance tracking, with 2-5 years of experience required.

Key Responsibilities

• Understand vendor objectives and drivers to inform sales and marketing activities.
• Build strong relationships and communicate regularly with vendor sales teams.
• Ensure accurate and updated customer data within CRM/ERP systems.
• Collaborate with the marketing team to develop a client reference portfolio.
• Plan monthly stock orders based on sales forecasts.
• Track inventory levels, manage aging stock, and free up inactive stock.
• Negotiate pricing, secure projects, and ensure price protection as needed.
• Coordinate with technical support and application teams for effective client service and timely resolution of technical queries.
• Prepare and present quarterly business plans outlining sales targets, key accounts, and strategic initiatives.
• Support the line manager in identifying and onboarding new sales partners and representatives across the Middle East.
• Conduct commercial negotiations to secure orders under favorable financial and contractual terms.
• Participate in sales initiatives, including client visits, calls, trade exhibitions, product demonstrations, and customer seminars.
• Maintain knowledge of all company product and service offerings.
• Maintain awareness of market trends and competitor activity.

Qualifications and Experience

• Bachelor’s degree in Engineering, Diploma, or a related field.
• A minimum of 4–5 years of proven experience in business development within the AV industry.
• Familiarity with CRM and ERP systems.
• Strong sales acumen with a demonstrated history of achieving or exceeding targets.
• Outstanding communication, interpersonal, and negotiation skills.
• Strong presentation skills, with confidence in delivering tailored solutions to diverse audiences.
• Highly focused and self-motivated.
• Exceptional verbal and written English communication.
• A valid local driving license.