Senior communications specialist social media

About Canonical

Canonical is a leading provider of open source software and operating systems, with Ubuntu as its primary platform. Ubuntu is utilized in enterprise initiatives across public cloud, data science, AI, engineering innovation, and IoT. The company operates with a globally distributed team of over 1200 colleagues in more than 75 countries, with limited office-based roles. Teams convene two to four times annually for in-person meetings in various international locations to align on strategy and execution. Canonical is founder-led, profitable, and experiencing growth.

The Role: Senior Communications Specialist, Social Media

Canonical is seeking a Senior Communications Specialist, Social Media to join its communications team in Riyadh, Saudi Arabia. This full-time role reports to the Director of Communications. The specialist will be responsible for developing and implementing social media strategies focused on long-term brand equity and differentiation within a global open source ecosystem. The role involves engaging with online communities, building credibility through advocacy and thought leadership, and supporting product adoption. The ideal candidate will have 5-10 years of experience and a strong interest in technology, technology marketing, and the application of technology in marketing.

Key Responsibilities

• Develop and manage communications strategies across multiple channels, emphasizing planning, messaging quality, and timely delivery.
• Provide regular analysis and reporting on communications channels, content performance, and campaign results.
• Support the growth and nurturing of Canonical’s enterprise audience and increase product adoption.
• Develop copywriting and asset creation skills to produce brand-aligned messaging that drives audience engagement.
• Utilize modern tools to understand market sentiment and maintain an audience-centric approach.
• Generate awareness for integrated campaigns, product launches, webinar series, industry announcements, and core content.
• Creatively package Canonical’s product offerings and educational materials, overseeing distribution strategy and channel alignment.

Required Qualifications and Skills

• Understanding of best practices for communications in the technology sector.
• Extensive experience with major social media platforms and strong creative judgment.
• Practical knowledge of social media management and analytics tools.
• Interest in mentorship and team development.
• Analytical skills and the ability to develop measurement frameworks for senior decision-making.
• Exceptional interpersonal skills to build trusting relationships across diverse, cross-functional teams, ensuring alignment with campaign objectives, paid media strategies, and PR/AR initiatives.
• Excellent verbal and written communication skills; a strong content marketer.
• Demonstrated ability to prioritize effectively and meet deadlines without compromising quality.
• Experience as a process owner for organic social media, establishing standards and leading planning and distribution across channels.
• Interest in video and production, with relevant projects or strong perspectives on video use in social media.
• Willingness to travel up to 4 times a year for internal or external events.

Work Environment and Compensation

This role is based in Riyadh, Riyadh, Saudi Arabia. Canonical operates with a distributed collaboration model, and this full-time position involves working within a global team. Compensation will be determined based on factors including geographical location, experience level, knowledge, and skills. Additional benefits may apply depending on the work location.