Senior Expert MarTech

About the Role

Qiddiya Digital is seeking a Senior Expert - MarTech to provide technical ownership across Qiddiya's MarTech and digital experience platforms. This is a full-time, senior individual contributor role based in Riyadh, requiring over 10 years of experience. The role involves significant technical authority, providing leadership to vendor engineering teams and ensuring technical quality, resilience, reliability, security, performance, and operational readiness of the MarTech platform landscape.

Role Objectives

A primary objective of this position is to eliminate black-box delivery and retain critical MarTech technical knowledge within Qiddiya. The Senior Expert will ensure Qiddiya maintains control over its MarTech platforms, integrations, and release processes. This role is responsible for the technical design, implementation oversight, integration quality, release readiness, platform reliability, and operational support of MarTech capabilities.

Key Responsibilities

• Take technical ownership of MarTech platforms, integrations, and delivery quality across Adobe Experience Cloud, AEM/AEMaaCS, AEP, AJO, CJA, Target, DAM/Content Hub, Sprinklr, Workfront, and analytics.
• Define and maintain MarTech technical architecture, integration patterns, engineering standards, release approach, and technical roadmap.
• Provide hands-on technical leadership across solution design, development, configuration, integration, testing, deployment, release, and production support.
• Lead and challenge vendor engineering teams, ensuring compliance with Qiddiya Digital standards and MarTech architecture principles.
• Review and approve technical designs, APIs, data models, event schemas, tracking specifications, integration flows, code quality, and major technical decisions.
• Support AEMaaCS governance, Cloud Manager pipelines, environment strategy, release controls, shared component standards, and multi-SI code management.
• Own technical quality for analytics and tagging, including data layer, Adobe Tags/Launch, WebSDK/MobileSDK, UTM governance, CJA data flows, and reporting reliability.
• Support AEP/AJO/CJA/Target enablement, including profile, audience, journey, decisioning, personalization, experimentation, and reporting use cases.
• Ensure MarTech solutions are secure, scalable, observable, resilient, maintainable, reusable, and cost-efficient.
• Validate vendor deliverables using clear technical acceptance criteria, test evidence, deployment checks, and production readiness criteria.
• Ensure appropriate automated testing, CI/CD controls, monitoring, logging, alerting, access controls, and operational runbooks are in place.
• Validate release plans, rollback procedures, capacity considerations, integration testing, disaster recovery, and production readiness.
• Lead technical incident management, root-cause analysis, and permanent remediation for MarTech-related issues.
• Identify and manage technical debt, architecture risks, recurring incidents, performance issues, and operational weaknesses.
• Maintain technical documentation, architecture decisions, integration specifications, release notes, runbooks, and support procedures.
• Drive knowledge transfer from vendors and ensure Qiddiya can independently operate, govern, and evolve the MarTech ecosystem.

Qualifications and Requirements

• 8+ years of software engineering, technical lead, solution architecture, or senior development experience in digital platforms, MarTech, or customer-facing technology environments.
• Strong hands-on technical capability and ability to challenge implementation-level decisions.
• Experience with Adobe Experience Manager, AEMaaCS, Adobe Experience Cloud, or equivalent enterprise digital experience platforms.
• Strong understanding of APIs, microservices, event-driven architecture, data flows, integrations, identity, consent, customer profiles, and distributed systems.
• Experience with analytics and tagging technologies, preferably Adobe Tags/Launch, WebSDK/MobileSDK, CJA, data layer design, UTM governance, and campaign tracking.
• Experience with CI/CD, cloud environments, release management, automated testing, observability, performance engineering, security, and production operations.
• Experience overseeing vendors, system integrators, or outsourced engineering teams.
• Strong incident management, root-cause analysis, and problem-management experience.
• Strong documentation, communication, stakeholder management, and technical decision-making skills.

Work Type and Location

This is a full-time position located in Riyadh, Saudi Arabia. The role operates within Qiddiya Digital, focusing on MarTech and digital experience platforms.