Senior Manager Product Martech Shared Capabilities

About the Role

Qiddiya is seeking an experienced Senior MarTech Products Specialist to lead the product ownership of MarTech capabilities within Qiddiya's digital and marketing ecosystem. This full-time position is based in Riyadh and requires 5-10 years of relevant experience. The specialist will be responsible for translating marketing, digital, asset, and business needs into clear MarTech capabilities, requirements, roadmaps, and measurable outcomes.

Role Context and Objectives

This role involves close collaboration with MarTech Technical Lead, Engineering, Architecture, Data, CRM/GSC, Marketing, Experience Design, Delivery, and vendor teams. The primary objective is to ensure Qiddiya's MarTech platforms are adopted, governed, and continuously improved. The specialist will help Qiddiya maintain ownership of its MarTech roadmap, business requirements, platform decisions, and operational knowledge, while ensuring vendor delivery is transparent, measurable, and aligned with Qiddiya's priorities.

Key Responsibilities

• Lead demand intake and prioritization for MarTech use cases across campaigns, journeys, personalization, analytics, content lifecycle, paid media, social, DAM, and publishing.
• Translate business, marketing, and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria, and measurable outcomes.
• Own the MarTech product roadmap, priorities, and backlog for platforms such as Adobe Experience Cloud (AEM, AEP, AJO, CJA, Target), DAM/Content Hub, Sprinklr, Workfront, web/app analytics (*, GA4), and mobile measurement platforms (*, Adjust).
• Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture, technical feasibility, integration dependencies, security, data readiness, and delivery capacity.
• Define and maintain product documentation, business process flows, platform requirements, user stories, acceptance criteria, operating procedures, and knowledge artifacts.
• Ensure MarTech capabilities are designed for reuse across Qiddiya assets, brands, channels, and customer journeys.
• Coordinate dependencies across Marketing, Product, Delivery, Engineering, Architecture, Data Office, CRM/GSC, Cybersecurity, Legal/Privacy, vendors, and external partners.
• Provide product direction and oversight to vendors and implementation partners, ensuring delivery aligns with Qiddiya standards, priorities, and business outcomes.
• Support MarTech governance forums by preparing roadmap updates, demand prioritization, risks, decisions, dependencies, value tracking, and adoption reporting.
• Monitor adoption, campaign performance, customer engagement, platform usage, reporting quality, and business outcomes post-release.
• Support MarkOps operating model implementation, including campaign intake, approval workflows, QA, launch readiness, reporting, and handover to Marketing.
• Drive continuous improvement across MarTech processes, platform adoption, automation, content lifecycle, and campaign execution.
• Ensure platform decisions, requirements, playbooks, and operational knowledge are retained within Qiddiya.

Qualifications and Experience

• 7+ years of experience in product management, MarTech, digital product, marketing technology, or customer experience platforms.
• Strong understanding of MarTech platforms and digital experience capabilities, ideally including Adobe Experience Cloud (AEM, AEP, AJO, CJA, Target), DAM/Content Hub, Sprinklr, or Workfront.
• Experience translating business and marketing needs into product roadmaps, requirements, user stories, acceptance criteria, and measurable outcomes.
• Experience with campaign lifecycle, customer journeys, segmentation, personalization, analytics, tagging, content operations, social publishing, or marketing operations.
• Strong understanding of APIs, integrations, data flows, consent, customer profiles, digital platforms, and modern delivery practices.
• Proven experience managing vendors, system integrators, agencies, or outsourced delivery teams.

Required Skills

• Strong stakeholder management across Marketing, Digital, Product, Engineering, Data, CRM, Legal/Privacy, and vendor teams.
• Strong analytical skills with the ability to use adoption, campaign, customer, operational, and platform data to guide prioritization.
• Ability to manage competing priorities, cross-domain dependencies, and complex multi-vendor delivery environments.
• Excellent communication, facilitation, negotiation, and decision-making skills.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, within Qiddiya Digital. The role involves working collaboratively with various internal departments and external partners to achieve strategic MarTech objectives.