Senior Manager Product Martech Shared Capabilities

About the Role

Qiddiya Investment Company | شركة قدية الاستثمارية is seeking a Senior Manager - Product - Martech - Shared Capabilities to join Qiddiya Digital in Riyadh Province, Riyadh. This full-time role involves taking product ownership of MarTech capabilities across Qiddiya’s digital and marketing ecosystem. The Senior Manager will translate Marketing, Digital, asset, and business needs into clear MarTech capabilities, requirements, roadmaps, and measurable outcomes.

Role Context and Collaboration

The individual in this role will work closely with the MarTech Technical Lead, Engineering, Architecture, Data, CRM/GSC, Marketing, Experience Design, Delivery, and vendor teams. The primary objective is to ensure Qiddiya’s MarTech platforms are adopted, governed, and continuously improved. This position is crucial for retaining ownership of Qiddiya’s MarTech roadmap, business requirements, platform decisions, and operational knowledge, while ensuring vendor delivery remains transparent, measurable, and aligned with Qiddiya priorities.

Key Responsibilities

• Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalisation, analytics, content lifecycle, paid media, social, DAM, and publishing.
• Translate business, Marketing, and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria, and measurable outcomes.
• Own the MarTech product roadmap, priorities, and backlog across various platforms including Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, web and app analytics platforms (*, GA4), and mobile measurement platforms (*, Adjust), alongside broader campaign enablement capabilities.
• Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture, technical feasibility, integration dependencies, security, data readiness, and delivery capacity.
• Define and maintain product documentation, business process flows, platform requirements, user stories, acceptance criteria, operating procedures, and knowledge artefacts.
• Ensure MarTech capabilities are designed for reuse across Qiddiya assets, brands, channels, and customer journeys.
• Coordinate dependencies across Marketing, Product, Delivery, Engineering, Architecture, Data Office, CRM/GSC, Cybersecurity, Legal/Privacy, vendors, and external partners.
• Provide product direction and oversight to vendors and implementation partners, ensuring delivery remains aligned to Qiddiya standards, priorities, and business outcomes.
• Support MarTech governance forums by preparing roadmap updates, demand prioritisation, risks, decisions, dependencies, value tracking, and adoption reporting.
• Monitor adoption, campaign performance, customer engagement, platform usage, reporting quality, and business outcomes after release.
• Support MarkOps operating model implementation, including campaign intake, approval workflows, QA, launch readiness, reporting, and handover to Marketing.
• Drive continuous improvement across MarTech processes, platform adoption, automation, content lifecycle, and campaign execution.
• Ensure platform decisions, requirements, playbooks, and operational knowledge are retained within Qiddiya.

Qualifications and Experience

• 5-10 years of experience translating business and marketing needs into product roadmaps, requirements, user stories, acceptance criteria, and measurable outcomes.
• Experience with campaign lifecycle, customer journeys, segmentation, personalisation, analytics, tagging, content operations, social publishing, or marketing operations.
• Strong understanding of APIs, integrations, data flows, consent, customer profiles, digital platforms, and modern delivery practices.
• Proven experience managing vendors, system integrators, agencies, or outsourced delivery teams.

Required Skills

• Strong stakeholder management across Marketing, Digital, Product, Engineering, Data, CRM, Legal/Privacy, and vendor teams.
• Strong analytical skills with the ability to use adoption, campaign, customer, operational, and platform data to guide prioritisation.
• Ability to manage competing priorities, cross-domain dependencies, and complex multi-vendor delivery environments.
• Excellent communication, facilitation, negotiation, and decision-making skills.