Senior Manager Residential Marketing Portfolio

About the Role

Qiddiya Investment Company is seeking a Senior Manager - Residential Marketing Portfolio to join their team in Riyadh, Riyadh Province. This full-time role is responsible for leading the strategic marketing direction and portfolio planning for Qiddiya’s residential assets and developments. The Senior Manager will ensure residential projects are effectively positioned within the overall Qiddiya masterplan, translating development and commercial objectives into compelling propositions, audience strategies, and integrated marketing plans. The role requires 5-10 years of experience.

Key Responsibilities

• Develop and manage the overarching marketing portfolio strategy for residential assets and developments.
• Translate residential development objectives and commercial requirements into clear marketing strategies.
• Develop portfolio segmentation, positioning, and value propositions across different residential products and target audiences.
• Ensure individual residential projects are differentiated while maintaining alignment with the wider Qiddiya brand.
• Identify portfolio opportunities, gaps, overlaps, and potential synergies across residential developments.
• Support long-term portfolio planning, including future residential launches and market-entry priorities.

Go-to-Market and Launch Planning

• Develop go-to-market frameworks and launch strategies for residential developments.
• Partner with project and district marketing leads to ensure readiness across positioning, audiences, messaging, content, campaigns, and customer touchpoints.
• Establish appropriate marketing phasing across pre-launch, launch, sales, and post-launch stages.
• Coordinate residential marketing activities across the wider portfolio to optimize market impact.
• Support major residential launches and portfolio-level marketing initiatives.

Customer and Market Insights

• Utilize customer, market, and competitor insights to guide residential positioning and portfolio decisions.
• Monitor residential market trends, customer preferences, competitor developments, and emerging lifestyle trends.
• Define and refine priority customer segments and personas across different residential propositions.
• Collaborate with research and insights teams to assess market demand, brand perception, and campaign effectiveness.
• Translate insights into actionable recommendations for residential development and marketing teams.

Portfolio Governance and Performance

• Establish portfolio-level marketing plans, KPIs, reporting frameworks, and performance dashboards.
• Monitor marketing performance across residential projects and recommend optimization opportunities.
• Maintain visibility of key residential marketing milestones, launches, dependencies, and risks.
• Provide regular portfolio updates, recommendations, and executive-level presentations to senior leadership.
• Support budget planning and prioritization across the residential marketing portfolio.

Stakeholder Management

• Work closely with Residential Development, Asset Management, Masterplanning, Sales, Commercial, Customer Experience, and other Marketing functions.
• Partner with individual residential and district marketing leads to drive consistency and alignment across the portfolio.
• Represent Marketing within residential portfolio planning and governance forums.
• Build strong relationships with internal senior stakeholders and external development partners.
• Manage relevant agencies, consultants, and specialist partners as required.