Senior Marketing Automation Manager

About the Role

Canonical is seeking a Senior Marketing Automation Manager to join its Marketing team. This full-time position is based in Riyadh, Saudi Arabia. The role reports to Marketing leadership and involves designing and optimizing advanced marketing automation strategies within a technology-focused environment.

Company Overview

Canonical is a provider of open source software and operating systems for global enterprise and technology markets. The company's platform, Ubuntu, is utilized in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Canonical serves leading public cloud and silicon providers, as well as industry leaders across various sectors. The company operates with a global distributed collaboration model, employing over 1200 colleagues in more than 75 countries, with limited office-based roles. Teams convene in person two to four times annually for strategy and execution alignment.

Key Responsibilities

• Design and optimize advanced lifecycle journeys across email and multi-channel CRM platforms.
• Monitor overall Marketo performance and system health.
• Lead experimentation programs focused on nurture streams, targeting, and conversion optimization.
• Develop advanced lead nurturing, lead scoring, and engagement frameworks.
• Build scalable automation workflows to support various stakeholders within the Marketing department.

Candidate Profile

The ideal candidate will possess a strong interest in technology, technology marketing, and the application of technology in marketing. This role requires a preference for working in an environment that emphasizes campaign ownership, collaboration, continuous learning, curiosity, and a drive for self-improvement and team development. The candidate should also demonstrate a proactive approach to problem-solving, hands-on experimentation, performance measurement, and leveraging automation to enhance efficiency.

Qualifications and Experience

• 5-10 years of relevant professional experience.
• Demonstrated passion for technology and its application in marketing.
• Experience with marketing automation platforms, particularly Marketo.
• Ability to design and implement complex automation workflows.
• Strong analytical skills for monitoring performance and leading experimentation.

Work Environment

Canonical has operated as a remote-first company since its establishment in 2004. The work environment is designed to encourage innovative thinking, efficient work practices, continuous skill development, and high performance standards. Canonical offers exposure to contemporary digital business practices.