Senior Paid Marketing Specialist

About the Role

Nice One is seeking an experienced, data-driven Senior Paid Marketing Specialist to lead and optimize paid digital marketing campaigns. This full-time position is based in Riyadh, Saudi Arabia, and focuses on driving customer acquisition, revenue growth, and return on ad spend across various performance marketing channels.

Role Overview

The successful candidate will be responsible for developing strategic media plans, managing advertising budgets, and analyzing campaign performance. The role requires strong analytical skills, hands-on platform expertise, and the ability to collaborate effectively within a fast-paced marketing environment.

Key Responsibilities

• Build, configure, launch, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads, ensuring accurate targeting, bidding, tracking, creative assets, and brand safety settings.
• Monitor and optimize campaigns daily, including bids, budgets, audiences, creative rotations, placements, and campaign structures to meet ROAS and CAC targets.
• Develop and maintain audience segments, lookalike audiences, retargeting lists, and exclusion audiences, refining targeting based on performance and customer behavior.
• Coordinate with Brand and Creative teams to develop campaign creative briefs, review assets for alignment, and manage revisions.
• Plan and execute A/B tests across creative, audiences, landing pages, bidding strategies, placements, and messaging to identify performance improvements.
• Monitor key paid media performance metrics (ROAS, CAC, impressions, CTR, CPC, conversion rate) and prepare regular performance summaries with insights and recommendations.
• Ensure accurate conversion tracking and attribution by correctly tagging and configuring campaigns, and promptly escalating any discrepancies.
• Manage daily campaign spend and budget pacing, identifying deviations and escalating significant issues for timely correction.
• Ensure all campaigns comply with advertising platform policies, brand safety standards, and campaign requirements, escalating violations promptly.
• Collaborate with Brand, Creative, E-commerce, and other teams to align campaigns with business objectives and promotional priorities.
• Stay informed on advertising platform updates, industry best practices, competitor activity, and emerging paid media trends relevant to GCC e-commerce.
• Proactively identify and escalate tracking failures, budget pacing issues, policy violations, and other campaign risks.
• Identify and recommend opportunities for continuous improvement in paid channel performance, campaign setup, targeting, and operational processes.

Qualifications and Experience

• 5-10 years of experience in paid digital marketing.
• Demonstrated expertise in managing and optimizing campaigns across major advertising platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with A/B testing methodologies and performance monitoring.

Work Environment and Benefits

• Join a collaborative, cross-functional marketing team focused on innovation and measurable growth.
• Access opportunities for professional development in paid media, analytics, marketing technology, and digital strategy.
• Take ownership of high-visibility campaigns and contribute directly to customer acquisition and business growth.
• Work in a flexible environment that supports collaboration, accountability, and effective campaign execution.

Application Process

Nice One is committed to providing an inclusive workplace and welcomes applications from candidates of all backgrounds. Reasonable accommodations are available during the recruitment process upon request.