Senior Paid Marketing Specialist

About the Role

Nice One is seeking an experienced, data-driven Senior Paid Marketing Specialist to lead and optimize paid digital marketing campaigns. This full-time role, based in Riyadh, involves managing campaigns across various channels to drive customer acquisition, revenue growth, and return on ad spend. The position requires strong analytical skills and hands-on platform expertise within a fast-paced marketing environment.

Key Responsibilities

• Build, configure, launch, and manage paid advertising campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads, ensuring accurate targeting, bidding, tracking, and brand safety.
• Monitor and optimize campaigns daily, adjusting bids, budgets, audiences, creative rotations, and placements to meet ROAS and CAC targets.
• Develop and maintain audience segments, lookalike audiences, retargeting lists, and exclusion audiences, refining targeting based on performance and customer behavior.
• Coordinate with Brand and Creative teams to develop campaign creative briefs, review assets for alignment with specifications and brand guidelines, and manage revisions.
• Plan and execute A/B tests across creative, audiences, landing pages, bidding strategies, and messaging to identify performance improvements and document results.
• Monitor key paid media performance metrics such as ROAS, CAC, impressions, CTR, CPC, conversion rate, and revenue contribution. Prepare regular performance summaries with insights and recommendations.
• Ensure correct tagging and configuration for accurate conversion tracking and attribution, escalating any discrepancies or technical issues promptly.
• Manage daily campaign spend and budget pacing, identifying deviations and escalating significant pacing issues for correction or reallocation.
• Ensure all campaigns comply with advertising platform policies, brand safety standards, and campaign requirements, escalating policy violations or risks.
• Collaborate with Brand, Creative, E-commerce, and other marketing teams to align campaigns with business objectives and promotional priorities.
• Stay informed on advertising platform updates, industry best practices, competitor activity, and emerging paid media trends relevant to GCC e-commerce.
• Proactively identify and escalate tracking failures, budget pacing issues, platform policy violations, and other campaign risks to the Team Leader.
• Identify and recommend opportunities for continuous improvement in paid channel performance, campaign setup, targeting, testing methodologies, and operational processes.

Qualifications and Experience

• 5-10 years of experience in paid digital marketing.
• Demonstrated expertise in managing paid campaigns across search, social media, and display channels.
• Strong analytical skills with the ability to interpret data and deliver measurable results.
• Hands-on experience with platforms such as Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.

Work Environment

This role is part of a cross-functional marketing team that emphasizes innovation, measurable growth, and continuous improvement. The work environment supports collaboration, accountability, and professional development, offering opportunities to expand expertise in paid media, analytics, and digital strategy. The position provides ownership of high-visibility campaigns that contribute directly to customer acquisition and business growth.

Commitment to Inclusivity

Nice One is committed to providing an inclusive workplace and welcomes applications from candidates of all backgrounds. Reasonable accommodations are available during the recruitment process upon request.