SPECIALIST DIGITAL CHANNEL OPERATIONS

About the Role

alfanar Group is seeking a SPECIALIST, DIGITAL CHANNEL OPERATIONS to join their team in Riyadh. This full-time role serves as the technical backbone for the company's digital platforms, focusing on managing websites, enhancing search engine visibility, and executing automated email/SMS campaigns. The specialist will bridge marketing and web technology to ensure digital experiences are efficient, modern, and optimized for lead conversion.

Key Responsibilities

• Manage daily operations of core digital infrastructure, including websites, digital product catalogs, and landing pages.
• Update and maintain web content, technical datasheets, and digital assets to ensure accuracy, responsiveness, and alignment with corporate guidelines.
• Ensure proper functionality, platform uptime, security configuration, and optimal page-load speeds across all web touchpoints.
• Upload, format, and publish technical content across web management systems (CMS) according to campaign deployment timelines.
• Coordinate with internal IT and external web development teams for seamless deployment of new digital platforms or features.
• Support technical localization, code embedding, and structural formatting of digital assets for diverse regional sites.
• Monitor and optimize technical SEO elements such as meta-tagging, site mapping, and mobile responsiveness.
• Track web traffic patterns, lead form pathways, and user navigation setups to ensure flawless tracking across web assets.
• Maintain accurate records of web assets, link tracking architectures (UTM parameters), and structural site updates.
• Generate technical reports on web performance, including organic search rankings, site traffic, bounce rates, and user experience metrics.
• Monitor web channels for backend issues such as broken links, faulty forms, layout shifts, or poor mobile user experiences.
• Coordinate with technical development teams to troubleshoot bugs and resolve system errors.
• Ensure all web layouts, scripts, and data-collection forms comply with corporate data policies, brand guidelines, and privacy standards.

Role Accountabilities

• HR Proficiency: Obtain updated soft and technical skills relevant to the job.
• Delivery: Perform planned activities to meet operational and development targets as per schedules, utilizing resources effectively.
• Problem-Solving: Resolve operational problems and escalate complex issues as needed.
• Quality: Ensure quality requirements are met, including developing effective quality control and processes.
• Business Process Improvements: Coordinate well-defined systems, policies, and procedures, and seek automation opportunities.
• Compliance: Adhere to relevant policies, procedures, and work instructions.
• Health, Safety, and Environment: Ensure compliance with safety, quality, and environmental management procedures within the defined work area.

Qualifications and Experience

• 2-5 years of relevant experience.

Work Type

This is a full-time position.