CVM / Segmentation Specialist

About Code Ninja and the Role

Code Ninja is a technology and AI consulting firm that provides embedded and forward-deployed engineering and analytics teams to leading banks, telcos, and enterprises across KSA, Pakistan, Egypt, and Latin America. The firm focuses on building data-driven, customer-centric capabilities for its partners. This full-time position is for a CVM / Segmentation Specialist to support a Retail Banking client.

Role Purpose and Focus

This is a hands-on execution role, not purely advisory or strategy-focused, designed for specialists who can translate customer data into actionable commercial insights. The primary objective is to drive campaign performance for a Retail Banking client by supporting customer segmentation, profiling, and campaign targeting initiatives. The role involves direct contribution to shaping segmentation strategy.

Key Responsibilities

• Build and maintain customer segmentation models based on behavior, value, and lifecycle stage.
• Conduct customer profiling and behavioral analysis to identify targeting opportunities.
• Support campaign targeting by translating segmentation outputs into actionable audience lists.
• Analyze campaign performance and customer response, feeding insights back into segmentation logic.
• Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs.
• Collaborate with marketing, BI, and product teams to convert data into commercial actions.
• Continuously refine segmentation frameworks based on performance data and business feedback.

Required Skills and Experience

• 4–6 years of relevant experience in CVM analytics.
• Strong background in Retail Banking and CVM analytics.
• Hands-on experience building various segmentation models (*, RFM, behavioral, value-based).
• Proven experience in customer behavior analysis and profiling.
• Strong BI/reporting skills, including proficiency with tools such as Power BI, Tableau, or SQL.
• Ability to translate complex data into actionable commercial and campaign recommendations.

Preferred Qualifications

• Experience with campaign management platforms (*, SAS CI, Adobe Campaign).
• Exposure to predictive or propensity modeling.
• Prior experience specifically within a banking or telco CVM function.

The Work Environment

This role operates within a collaborative, hands-on environment, focusing on high-impact, data-driven initiatives for a leading Retail Banking client. Specialists will have direct visibility into campaign outcomes and the opportunity to contribute to and shape segmentation strategy from its foundational stages.