Sr Marketing Executive

About LamdaX

LamdaX develops smart, sustainable, and scalable digital solutions designed to simplify business processes, transform data into decisions, and unlock opportunities for growth and innovation for organizations.

About the Role

LamdaX is seeking a Sr Marketing Specialist - Branding, PR & Sales to enhance the company's brand presence, execute marketing initiatives, support public relations activities, and contribute to business growth and sales. This full-time role, based in Saudi Arabia, combines responsibilities across branding, digital marketing, content creation, PR, lead generation, and business development support. The specialist will work closely with management, sales, product, and creative teams.

Key Responsibilities

• Develop and maintain LamdaX's brand identity, ensuring consistency across all channels.
• Support brand strategies, campaigns, and marketing initiatives.
• Research market trends, customer behavior, and competitors to identify opportunities.
• Develop creative concepts and marketing content to increase brand awareness and engagement.
• Coordinate with designers, content creators, copywriters, and other creative resources.
• Manage LamdaX's social media presence and content calendar, coordinating content creation, review, and publishing.
• Monitor social media performance and recommend improvements to increase engagement and reach.
• Ensure all content reflects LamdaX's brand voice and visual identity.
• Support PR strategies and initiatives to strengthen LamdaX's public image and market presence.
• Coordinate PR campaigns, announcements, media materials, and external communications.
• Identify relevant media, industry, and networking opportunities to increase brand visibility.
• Maintain consistent messaging across external communications and public-facing channels.
• Support lead-generation and customer acquisition initiatives.
• Identify and qualify potential business opportunities.
• Conduct market and customer research to understand target audiences and opportunities.
• Assist with lead follow-up and business development activities.
• Coordinate marketing projects from concept through execution, managing timelines, approvals, revisions, and deliverables.
• Translate business requirements into clear creative briefs and actionable tasks.
• Coordinate with internal teams and external agencies or freelancers when required.
• Track marketing, social media, brand, and lead-generation KPIs.
• Prepare regular performance reports and evaluate campaign effectiveness.
• Use data and customer insights to recommend improvements.

Qualifications and Experience

• 2-5 years of experience in a relevant marketing role.
• Demonstrated creativity and commercial acumen.
• Ability to manage multiple marketing projects and initiatives.
• Strong understanding of branding, digital marketing, content, and PR principles.
• Experience with lead generation and business development support.

Success Factors

Success in this role will be evaluated based on the ability to strengthen and maintain a consistent LamdaX brand identity, increase brand awareness and PR visibility, deliver effective marketing and PR campaigns on time, generate and support qualified sales opportunities, improve marketing effectiveness through data and customer insights, and build strong collaboration across marketing, sales, creative, and management teams.

Work Environment

This is a full-time position within a dynamic team environment, working collaboratively with various departments to achieve business objectives.