Business Development Manager School Liaison Specialist📣 إعلان

About English Path and the Role

English Path is a rapidly growing international language school offering immersive English, French, and German learning experiences across the UK, Europe, North America, and the Middle East. We are seeking a Business Development Manager School Liaison Specialist to join our team in Riyadh, Saudi Arabia. This is a full-time position focused on driving student acquisition for the English Path Riyadh Centre.

Role Purpose and Scope

The Business Development Manager (BDM) – B2C Recruitment & School Liaison Specialist is a commercially driven role with the primary objective of building a robust pipeline of student enrolments. This includes recruitment for our premium English language programmes and prestigious university pathway programmes, such as the International Foundation Year. The BDM will establish strategic relationships with private and international schools, student counsellors, community groups, and local families, acting as the brand’s primary market-facing ambassador to convert these networks into quantifiable enrolment revenue.

Key Responsibilities

• Manage the school-generated lead pipeline, driving prospects from initial enquiry to direct enrolment and deposit payment through CRM tracking and structured follow-ups.
• Conduct consultative sales consultations with prospective students and parents, providing guidance on entry requirements, visa expectations, and academic pathway options.
• Identify, map, and secure commercial access to key private, international, and bilingual high schools across Riyadh to establish formal "Feeder School" agreements and progression pathways.
• Build relationships with School Counselors and Leadership to execute an annual engagement calendar, including university fairs, guest lectures, diagnostic English testing days, and soft-skills workshops.
• Organise and host on-campus events at the Granada campus, such as Open Days, parent information sessions, and specialised trial classes, to boost brand visibility and accelerate direct conversion.
• Onboard, train, and manage local education sub-agents and freelance referral networks across Riyadh, providing programme knowledge and promotional materials.
• Collaborate with the global marketing team to design and deploy localised promotional collateral, school-liaison materials, and targeted Riyadh-specific social media campaigns.
• Monitor local market trends, competitor pricing, and pathway offerings across Riyadh, providing monthly intelligence to regional leadership.
• Ensure strict adherence to Saudi Ministry of Education (MoE) regulations for all school visits, on-site testing, and educational events, while maintaining data accuracy in the company CRM.
• Take accountability for achieving quarterly and annual recruitment targets for General English and university pathway programmes, providing weekly pipeline updates and KPI reporting.

Candidate Profile and Requirements

We are looking for a professional with 5-10 years of experience in a relevant field. The ideal candidate will demonstrate:

• A natural ability to build relationships with a warm, consultative sales approach that earns trust from parents and school principals.
• A self-starter mentality, comfortable with a hybrid of desk-based sales counselling and field-based business development.
• Strong presentation skills, capable of speaking confidently to audiences of 100+ students, parents, or educators.
• Comfort with CRM software, sales pipelines, lead scoring, and closing deals.

Work Environment and Logistics

This role requires regular local travel within Riyadh to visit schools and partners. A valid KSA driving licence and personal vehicle are essential. Occasional evening and weekend work will be required to host parent-teacher meetings, school events, and open days.

Company Commitment

English Path is an Equal Opportunity Employer, committed to creating a diverse environment. We are also dedicated to safeguarding and promoting the welfare of young people and vulnerable adults, and expect all staff to share this commitment. The successful candidate will be required to undergo relevant background checks.