Business Development Manager

About Sturdy Products and the Role

Sturdy Products, an established manufacturer of rotationally moulded plastic products, is seeking a Business Development Manager (BDM) to drive growth across the Kingdom of Saudi Arabia, with a particular focus on Riyadh and the Central Region. Headquartered in Ireland with manufacturing operations in Ras Al Khaimah, UAE, Sturdy Products has maintained a strong presence in the GCC since 2006, providing durable plastic solutions across various industries including Construction, Infrastructure, Hospitality, Healthcare, Industrial, Waste Management, and Agriculture. This full-time role is focused on new business development and market creation within KSA.

Key Responsibilities

• Develop and execute a proactive sales and business development strategy for KSA.
• Identify and target new customers, industries, projects, and applications.
• Build a strong pipeline of qualified opportunities through active prospecting and lead generation.
• Open new accounts and establish relationships with decision-makers, contractors, consultants, developers, and other key stakeholders.
• Spend significant time in the field meeting customers and developing opportunities.
• Identify upcoming projects at an early stage to position Sturdy Products effectively.
• Manage the complete sales cycle from prospecting to order closure.
• Achieve agreed revenue, gross margin, and new-customer acquisition targets.
• Provide regular market intelligence and competitor feedback.
• Work closely with internal teams to develop solutions and close opportunities.

Role Focus: New Business Development

This position is primarily a hunter role, emphasizing the creation of new business rather than managing existing accounts. The successful candidate will be expected to actively seek out opportunities, open new doors, build relationships before procurement decisions, and generate a pipeline of new projects. This involves cold calling, customer visits, networking, and consistent follow-up to convert opportunities into long-term customers. The focus is on measurable market creation and expanding into new industries where Sturdy Products can add value.

Qualifications and Requirements

• 8–10+ years of B2B sales/business development experience within Saudi Arabia.
• Strong knowledge of the Riyadh market and the wider KSA business environment.
• Proven track record of acquiring new customers and generating new business.
• A strong network of customers, contractors, consultants, developers, and/or end users.
• Experience selling into construction, infrastructure, hospitality, healthcare, agriculture, industrial, or waste management sectors is advantageous.
• Experience with project-based, technical, specification-driven, or solution sales is preferred.
• Strong commercial and negotiation skills.
• Excellent communication and presentation skills in English; Arabic is an advantage.
• A valid Saudi driving licence.
• Must be based in Riyadh or willing to relocate.

Candidate Profile

We are looking for an energetic, ambitious, and highly proactive sales professional who is comfortable operating in the Saudi market. The ideal candidate will be a hunter who actively seeks business, creates opportunities, and is persistent in overcoming objections. This role requires an entrepreneurial mindset, treating the KSA market as a business to build, with a strong focus on accountability for pipeline, activity, and results.

Compensation and Career Progression

Sturdy Products offers a competitive salary package based on experience and capability, along with performance-based incentives linked to measurable results. This role provides direct access to senior management and significant opportunities for career progression, including development into a Director of Business Development in KSA, as the business grows.