Marketing Specialist

About the Role

51Talk is seeking a Marketing Specialist to join their team in Riyadh, Saudi Arabia. This is a full-time position requiring 2-5 years of experience. The specialist will be responsible for planning and executing brand campaigns and partnership projects in Saudi Arabia, with the goal of translating brand strategy into effective campaigns that resonate with Saudi families.

Key Responsibilities

• Manage integrated brand campaigns from planning to post-campaign review, including briefing, timeline management, budget tracking, vendor coordination, and launch.
• Coordinate content, media, and public relations efforts with social media, design, and digital marketing teams.
• Maintain project trackers, timelines, and approval documents to ensure they are complete and current.
• Oversee brand partnerships and co-marketing projects, such as those with ambassadors, IP partners, payment and retail partners, and education/youth programs, from proposal development to delivery.
• Prepare partner proposals, benefit packages, and contracts in collaboration with Legal, Finance, and Procurement teams, ensuring all approvals are secured.
• Ensure brand profiles, company introduction materials, and website brand content are accurate and up-to-date in both Arabic and English.
• Define success metrics for each campaign and partnership, and collaborate with the data team to measure results.
• Conduct clear post-campaign reviews, documenting learnings and outlining next steps.
• Support user research initiatives, including parent interviews and surveys, and translate insights into actionable campaign ideas.

Required Qualifications and Experience

• 2-5 years of experience in a relevant marketing role.
• Experience within the EdTech, education, kids/family, or consumer brands sectors.
• Demonstrated experience with school, government, or NGO partnerships.

Performance Expectations (First 6 Months)

Within the first six months, the Marketing Specialist is expected to successfully deliver at least one integrated campaign from end to end, complete with a post-campaign review that demonstrates measurable results. Additionally, all partnership projects should have a clearly defined owner, timeline, and approval status that can be readily accessed and verified.