أخصائي تسويق📣 إعلان

Job Purpose
The Marketing Specialist is responsible for planning, executing, and optimizing marketing strategies to promote the organization’s products, services, and brand. This role focuses on driving engagement, increasing brand awareness, generating leads, and supporting business growth through creative campaigns, market research, and digital marketing initiatives.

Key Responsibilities

• Develop and implement marketing plans and campaigns aligned with the company’s objectives.
• Conduct market research to identify trends, target audiences, and competitor activities.
• Create engaging marketing content for digital channels, social media, email, and print materials.
• Manage social media accounts and monitor performance metrics to improve engagement and reach.
• Coordinate with design, sales, and product teams to ensure consistent messaging and branding.
• Analyze campaign performance and prepare regular reports with recommendations for optimization.
• Organize and support promotional events, exhibitions, and product launches.
• Build and maintain strong relationships with media, partners, and external vendors.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in marketing, digital marketing, or brand management.
• Strong understanding of marketing strategies, tools, and channels (digital & traditional).
• Excellent communication, creativity, and analytical skills.
• Experience with marketing analytics tools (*, Google Analytics, social media insights).
• Ability to manage multiple projects and work collaboratively with cross-functional teams.
• Proficiency in Microsoft Office and familiarity with marketing automation platforms is a plus.