Digital Marketing Specialist

Preparation and implementation of electronic marketing strategies and plans according to the company's objectives. Management of digital advertising campaigns across various platforms (Google, Meta, Snapchat, TikTok, and others). Monitoring and analyzing the performance of marketing campaigns and submitting periodic reports. Management and optimization of search engines (SEO) and paid campaigns (SEM). Management of digital content on electronic platforms and social media. Designing and implementing email marketing strategies. Studying and analyzing customer behavior across digital channels and proposing improvements. Monitoring market trends and competitors and providing appropriate recommendations. Using digital analytics tools (Google Analytics and similar) to measure performance. Collaborating with internal teams (sales, design, customer service) to support marketing objectives. Ensuring adherence to brand standards in all digital activities.