Director of Commercial Sofitel Jabal Omar

About Accor

Accor is a global leader in hospitality, offering a diverse range of brands. The company focuses on supporting employee growth and learning, aiming to provide purpose in their professional journeys. Accor encourages individuals to explore career possibilities within the organization.

Role Overview

The Director of Commercial for Sofitel Jabal Omar Makkah is a full-time position based in Makkah. Reporting to the General Manager, this role is responsible for leading the overall commercial strategy to drive sustainable revenue growth, market share, profitability, and brand positioning across all business segments. The Director of Commercial acts as a key member of the Executive Committee, providing strategic leadership across Sales, Revenue Management, Marketing, Digital & Communications, Distribution, Reservations, and Business Development.

Key Responsibilities

• Develop and execute the hotel's overall commercial strategy, aligning with business objectives, market conditions, and brand standards.
• Lead the annual commercial planning process, including budgeting, forecasting, and business plans.
• Identify new revenue opportunities across all business segments and distribution channels.
• Establish short, medium, and long-term commercial priorities to maximize profitability and market share.
• Collaborate with Operations and Finance to align commercial initiatives with operational capabilities and financial objectives.
• Monitor market dynamics, competitor activity, demand patterns, and industry trends to identify strategic opportunities.
• Lead the Sales function across all market segments, including Corporate, Leisure, Wholesale, Government, Luxury Travel, Groups, and MICE.
• Develop strategic sales plans to maximize business from domestic, regional, and international markets.
• Strengthen relationships with key corporate accounts, travel partners, luxury consortia, government entities, and tourism stakeholders.
• Drive proactive business development and account acquisition strategies.
• Ensure effective sales activities, including prospecting, account management, sales missions, and client events.
• Monitor sales performance through defined KPIs and ensure achievement of revenue targets.

Strategic Leadership and Brand Representation

This role involves providing strategic leadership across various commercial disciplines, ensuring an integrated strategy. The Director of Commercial will work closely with Operations, Finance, and Regional Commercial teams to develop and execute revenue-generating initiatives. The position also requires acting as both a commercial strategist and a brand ambassador, ensuring that all commercial initiatives reflect the Sofitel brand's elegance while respecting the cultural and religious significance of Makkah.

Experience Requirements

Candidates for the Director of Commercial position should have between 5 to 10 years of relevant experience in commercial strategy and leadership within the hospitality sector.

Application Information

Further details regarding the application process can be found on the Accor careers website. Accor is committed to fostering an inclusive environment where individuals can grow and contribute.